Velpa

Velpa is a full-service provider of offline visual communication based in Zutphen, Netherlands. Founded in 2015 but with roots stretching back 40 years as an envelope wholesaler and print company, the agency has evolved into a comprehensive partner for businesses seeking tangible, high-quality communication materials. Operating from its headquarters at 1 Pollaan in Zutphen (7202 BV), Velpa combines decades of industry experience with a modern, integrated approach to print, packaging, signage, and promotional products. The agency serves clients across various sectors, helping them strengthen their brand presence through physical touchpoints that complement digital strategies.

Services and Specialties

Velpa organizes its offerings into four clear segments, each addressing a distinct aspect of offline communication. The agency’s capabilities span from traditional print to complex signage and fulfilment solutions, making it a one-stop shop for businesses that value consistency across all visual materials.

• Print and textile: Business cards, flyers, brochures, catalogs, and custom-printed clothing for brand uniforms or promotional giveaways.
• Signage: Interior and exterior signage, including vehicle wraps, functional signs, and roll-up banners, with Velpa holding SI'BON certification for quality assurance.
• Packaging and labels: A wide assortment of envelopes, packaging materials, special paper types, and recyclable labels, suitable for e-commerce, retail, and corporate mailings.
• Fulfilment and project management: End-to-end handling of orders, from design and production to logistics and storage, allowing clients to focus on their core business.
• Consulting and advisory: Expert guidance on selecting the right materials, formats, and production methods to achieve specific communication goals.

Methodology and Approach

Velpa’s methodology revolves around the concept of "ontzorgen" – a Dutch term meaning to relieve clients of burdens. The agency positions itself as a knowledge partner rather than just a supplier, offering a personal approach that prioritizes finding the best solution for each client’s unique needs. An in-house design studio handles creative work, ensuring that every piece of communication aligns with the client’s brand identity. For complex projects, Velpa manages the entire process from concept to delivery, including warehousing and distribution, which is particularly valuable for companies running multi-channel campaigns or seasonal promotions. The agency’s long history in the envelope and paper trade provides a strong foundation in materials expertise, while its expansion into signage and packaging reflects a broader understanding of how physical objects influence customer engagement.

Location and Reach

Based in Zutphen, Gelderland, Velpa serves clients throughout the Netherlands from its headquarters at 1 Pollaan. The agency also maintains a second location in Zoetermeer, offering convenient access for clients in the Randstad region. This dual-location setup allows Velpa to combine the personalized service of a local partner with the capacity and reliability of a larger organization. The team is accustomed to visiting clients on-site to discuss requirements, a practice that reinforces its commitment to collaboration. While the agency’s primary focus is the Dutch market, its expertise in packaging and fulfilment also supports international shipping needs for businesses that export goods.

Velpa is a strong fit for businesses that rely on offline communication to build brand recognition and customer loyalty. Companies in retail, professional services, logistics, and manufacturing will find value in the agency’s comprehensive range of print, packaging, and signage services. Organizations that need reliable, high-quality materials for events, trade shows, or daily operations can benefit from Velpa’s project management capabilities. With its roots in Zutphen and a team that values direct, personal contact, Velpa is particularly suited for Dutch businesses that prefer working with a local partner who understands both the practical and creative aspects of visual communication.