Vetted

Vetted operates as a public relations and communications services firm that focuses on bridging the gap between journalists and verified expert sources. Founded in 2020 and headquartered in Denver, Colorado, the company has developed a media outreach platform designed to help PR professionals connect with journalists more effectively. Rather than functioning as a traditional agency that manages campaigns, Vetted provides a technology-driven marketplace where media professionals can find reliable sources for their stories.

Services and Core Offerings

Vetted's primary offering is a media connection platform that facilitates journalist outreach and media relations. The company maintains a media source database of verified experts across various industries, allowing journalists to submit interview requests and receive responses from qualified sources. Key services include:

• Media outreach platform for PR professionals
• Journalist connection and interview request matching
• Expert directory with vetted sources
• Media sourcing software for news story development
• Pay-per-placement model for media coverage
• Pro-journalism donation integration

The platform uses a vetting process to ensure that experts listed in the directory meet certain standards of credibility and relevance. This approach helps maintain trust between journalists and the sources they cite, addressing a common pain point in the media industry. Vetted also operates under a pay-per-placement model, meaning PR professionals only pay when their sources are successfully placed in media stories.

Who Vetted Helps

Vetted serves two primary audiences: journalists and PR professionals. For journalists, the platform functions as a media interview platform where they can quickly find experts for news stories, reducing the time spent on sourcing. For PR professionals, it acts as a media relations technology tool that streamlines outreach and increases the likelihood of securing media coverage. The company's services are particularly relevant for B2B communications, where specialized expertise is often required for complex topics. Vetted also supports media and publishing organizations by providing a reliable source database for news story development.

The platform's design reflects a deep understanding of the challenges in modern media relations. Journalists face increasing pressure to produce accurate, timely content, while PR professionals struggle to cut through the noise of traditional outreach. Vetted addresses both sides by creating a structured environment where interview requests are matched with verified experts. This approach is especially valuable for industries like technology, healthcare, and finance, where credibility is paramount.

Approach and Technology

Vetted differentiates itself through its focus on transparency and verification. Unlike traditional media outreach platforms that may list sources without rigorous checks, Vetted's vetting process ensures that experts have the credentials and experience to speak authoritatively on their subjects. The company's platform also incorporates a web search portal function, allowing users to search for sources based on specific topics or expertise. This integration of public relations and communications services with technology creates a more efficient workflow for both journalists and PR professionals.

Based in Denver, United States, Vetted operates as a relatively young company that has quickly established itself in the media technology space. The firm's location in Colorado positions it within a growing hub for media and technology innovation. Since its founding in 2020, Vetted has focused on building a platform that prioritizes trust and efficiency, distinguishing itself from larger, more generic media databases. The company's commitment to pro-journalism donations further underscores its mission to support quality journalism while helping PR professionals achieve their goals.

Who Vetted Is a Good Fit For

Vetted is well-suited for PR professionals and communications teams who need a reliable, technology-driven way to connect with journalists and secure media coverage. It is particularly beneficial for those working in B2B industries where expert sources are critical for credibility. Journalists seeking a streamlined method for finding vetted experts will also find value in the platform. While Vetted is not a full-service PR agency, its tools can complement existing communications strategies by making media outreach more efficient and transparent. The company's pay-per-placement model makes it accessible for smaller teams or those with limited budgets, as costs are directly tied to results. For organizations that prioritize trust and accuracy in their media relations, Vetted offers a practical solution based in Denver, United States.