viceversa - speak to spark

viceversa - speak to spark is a public relations and communications agency based in Bern, Switzerland. Founded in 2008, the firm operates at the intersection of strategic communication, organizational culture, and leadership development. The agency’s name, drawn from the Latin for “on swapped seats” or “in reverse exchange,” reflects a core philosophy: effective communication begins with understanding multiple perspectives. viceversa - speak to spark serves clients across a range of sectors, with a particular focus on helping organizations articulate their core identity and translate it into meaningful dialogue with stakeholders.

Services and Specialties

The agency’s service portfolio centers on strategic positioning, employer branding, and communication training. A key offering is leadership sparring, where viceversa - speak to spark works directly with executives to refine messaging, navigate sensitive situations, and align internal and external communications. The firm also provides moderation and mediation services, helping teams resolve conflicts and facilitate productive discussions. Crisis communication is another area of expertise, with the agency supporting clients in preparing for and managing reputational challenges. Additionally, viceversa - speak to spark offers performance branding, which focuses on aligning brand perception with business outcomes, and communication audits that assess the effectiveness of existing strategies. The agency’s approach is collaborative: rather than delivering off-the-shelf solutions, it co-creates strategies with clients’ internal experts, acting as a sounding board and facilitator.

• Strategic positioning
• Employer branding
• Leadership sparring
• Communication training
• Moderation and mediation
• Communication expertise and audits
• Performance branding
• Organizational culture development
• Strategic communication
• Crisis communication

Methodology and Philosophy

The methodology of viceversa - speak to spark is rooted in the belief that every organization—and every person within it—has a “inner fire” that can be ignited and sustained. The agency’s process begins with identifying this core, whether through workshops, interviews, or analysis of existing materials. From there, viceversa - speak to spark works to describe and amplify that essence through tailored communication strategies. A distinctive element of their approach is the emphasis on taking the perspective of all target audiences—employees, customers, partners, and the public—when evaluating communication needs. This empathetic, multi-stakeholder lens informs everything from brand messaging to crisis response plans. The firm positions itself not as a traditional agency that executes campaigns from a distance, but as an impulse giver, companion, moderator, and sparring partner who walks alongside clients throughout the process.

Location and Client Fit

Based in the heart of Bern, Switzerland, at 11 Schwanengasse, viceversa - speak to spark is deeply rooted in the Swiss communications landscape. The agency’s location in the capital city allows it to serve a mix of local businesses, national organizations, and international clients with Swiss operations. Bern’s status as a political and administrative center also aligns with the agency’s expertise in crisis communication and strategic positioning, particularly for organizations that operate in regulated or publicly scrutinized environments. viceversa - speak to spark is a strong fit for medium to large companies, public sector entities, and nonprofits that are looking to refine their organizational culture, strengthen their employer brand, or improve internal and external communication flows. It is especially well-suited for leaders who value a collaborative, insight-driven approach over transactional agency relationships.