Video Experience Day

Video Experience Day is a unique annual event in Antwerp, Belgium, dedicated entirely to the world of corporate video and visual communication. Organized since 2000 by AP Hogeschool Antwerpen and Kanaal Z/Canal Z, this event serves as a networking platform, award ceremony, and showcase for Belgian business films. While not a traditional PR agency, Video Experience Day functions as a specialized hub for public relations & communications services, video production, and content creation within the corporate video industry.

Services and Offerings

At its core, Video Experience Day is designed to celebrate and elevate corporate video as a communication tool. The event provides a structured environment where companies can submit their corporate films for jury evaluation and compete for awards across multiple categories. The judging process involves video submission juries composed of industry professionals who assess entries based on criteria such as storytelling, production quality, and effectiveness. Beyond the competition, the event offers extensive networking opportunities, allowing attendees to connect with peers, video production companies, and media professionals. Key services and specialties include:

• Annual video awards for Belgian corporate films
• Networking events for video communication professionals
• Video submission and jury evaluation process
• Showcasing video trends and video communication innovations
• Event management and organization of the corporate video festival
• Content creation and corporate storytelling support
• Branding and digital media exposure for participating companies

Target Audience and Industry Focus

Video Experience Day primarily serves B2B companies, corporate communication departments, video production studios, and marketing professionals based in Belgium. The event is particularly relevant for organizations that produce or commission corporate videos, whether for internal communications, external marketing, or brand storytelling. By focusing on Belgian business films and corporate film showcases, the event caters to a local audience while also addressing broader trends in video marketing and sustainability. The awards span multiple categories, encouraging participation from diverse sectors including motion picture and video production, media production, and corporate video creation. Over its 26-year history, Video Experience Day has become a fixture in the Belgian corporate video calendar, drawing participants from across Flanders and Brussels.

Approach and Philosophy

The approach of Video Experience Day is centered on recognition, learning, and community building. Rather than offering ongoing PR campaigns, the event provides a concentrated platform where video communication professionals can gain visibility and feedback. The jury process emphasizes quality and innovation, with awards highlighting excellence in areas such as corporate storytelling and video trends. The event also serves as an educational opportunity, as attendees can observe what works in video communication and apply those insights to their own projects. By bringing together AP Hogeschool Antwerpen, a leading educational institution, and Kanaal Z, a Belgian business news channel, Video Experience Day bridges academic knowledge and industry practice. This collaboration ensures that the event remains relevant to both emerging trends and established best practices in video production and public relations.

Location and Credentials

Based in Antwerp, Belgium, Video Experience Day operates from the headquarters at 5 Meistraat, Antwerp, Flanders, Belgium, 2000. The event itself is held annually on June 12, with the 26th edition scheduled for 2025. Since its founding in 2000, the event has consistently grown in participation and prestige, becoming a recognized name in the Belgian corporate video landscape. The partnership with AP Hogeschool Antwerpen adds academic credibility, while Kanaal Z provides media exposure and industry connections. These credentials make Video Experience Day a trusted platform for companies seeking to benchmark their video communication efforts against peers and gain recognition from industry experts.

Video Experience Day is an ideal fit for companies based in Belgium—particularly in Antwerp, Brussels, and Flanders—that produce corporate videos and want to showcase their work in a competitive but supportive environment. It is also suitable for video production agencies, marketing departments, and communication professionals looking to network, learn about video trends, and gain visibility through awards. For organizations that prioritize video as a key component of their public relations and communications strategy, Video Experience Day offers a dedicated annual opportunity to celebrate and refine their visual storytelling.