Vieux Communications

Vieux Communications brings a rare level of specialization to the public relations landscape: a full-service agency built entirely around the wine, food, and travel industries. Founded in 2021 in Los Angeles, United States, by Sam Dependahl and Elizabeth Glenn, the agency draws on decades of combined experience in wine PR to offer something more targeted than a generalist firm. Rather than casting a wide net, Vieux Communications focuses on the nuanced storytelling required for brands rooted in agriculture, artisanal production, and hospitality—sectors where authenticity and relationship-building are paramount.

Specialist Expertise in Wine, Food, and Travel

What sets Vieux Communications apart is its deep immersion in the culture and commerce of wine. The agency’s founders have spent years cultivating media connections and understanding the supply chain, from vineyard to table. This background allows the firm to craft narratives that resonate with trade publications, lifestyle editors, and sommeliers alike. Based in Los Angeles but working with clients across the United States and internationally, the agency applies its knowledge to help wineries, restaurants, and travel destinations tell their stories with credibility. For example, Vieux Communications excels at positioning a family-owned vineyard not just as a place to taste wine, but as a living piece of agricultural heritage—tying the product to broader themes of place, people, and tradition.

How They Apply Their Expertise

Vieux Communications approaches each client with a research-driven strategy that blends traditional media outreach with modern digital tactics. The agency’s work often begins with strategic positioning: identifying a brand’s unique angle in a crowded market. From there, they execute copywriting, communications management, and digital brand management to ensure consistency across channels. Crisis communications is another key offering, particularly relevant for wine and food brands that may face issues like supply chain disruptions or negative press. The firm’s ability to pivot quickly and protect a client’s reputation is a direct result of their experience in high-stakes, relationship-dependent industries. Event management also plays a role—whether it’s a harvest festival, a chef collaboration dinner, or a product launch, Vieux Communications coordinates logistics and media attendance to maximize impact.

Core Services and Specialties

While the agency’s focus is niche, its service list is comprehensive. Clients can expect support across the following areas:

• Media outreach and press relations
• Strategic consulting and brand positioning
• Crisis communications and reputation management
• Event management and experiential marketing
• Digital marketing and social media campaigns
• Graphic design and visual identity development
• Media training for executives and spokespeople
• Copywriting and editorial content creation

These services are delivered with a hands-on, collaborative approach. Vieux Communications often acts as an extension of a client’s internal team, providing the kind of attentive service that smaller agencies can offer. Their writing and editing capabilities are particularly strong, reflecting the founders’ background in crafting compelling narratives for the wine industry.

Who They Work With

Vieux Communications is best suited for businesses in the wine, food, and travel sectors—especially those that value storytelling and long-term relationship building. Ideal clients include boutique wineries looking to expand their national presence, restaurants and chefs wanting to generate buzz, and travel destinations that rely on experiential appeal. The agency also works well for emerging brands that need guidance in developing their voice from the ground up. Because of its boutique size and specialized focus, Vieux Communications is a strong fit for clients who want a partner that understands their industry’s nuances rather than a one-size-fits-all PR approach. Based in Los Angeles, the agency is well-positioned to serve clients throughout California’s wine regions and beyond, offering a blend of local insight and global perspective.