ViewPoint a New PRspective

ViewPoint a New PRspective is a public relations and communications consultancy based in Almada, Portugal, founded in 2018. The agency specializes in integrated communication services with a strong emphasis on media relations, storytelling, and strategic counsel. Its service offering spans both marketing and communications, designed to support businesses in building and maintaining their public presence. ViewPoint a New PRspective works primarily with small and medium-sized enterprises (PMEs) and startups, though its expertise extends to sectors including health and technology, professional services, education and culture, real estate and urban development, retail and consumer goods, and tourism and place marketing.

Services and Specialties

ViewPoint a New PRspective provides a comprehensive range of services that blend traditional public relations with modern digital communication. The agency’s core offerings include press office management, media relations, and media training, helping clients prepare spokespeople and develop effective communication with journalists. They also offer crisis communication management, media monitoring, and custom publishing. On the digital side, the agency handles social media content creation and management, website content updates, newsletter distribution, and paid media campaigns. Their marketing support includes the implementation of marketing plans, supplier negotiation, event coordination, and editorial project management. The agency’s methodology is based on the POEM model (Paid, Own, and Earn Media), ensuring a holistic approach to communication.

• Press office and media relations
• Media training and spokesperson preparation
• Crisis communication management
• Media monitoring and reporting
• Custom publishing and editorial projects
• Social media content and management
• Digital communication and paid media
• Event coordination and organization
• Marketing plan implementation and support
• Storytelling and storydoing

Approach and Methodology

ViewPoint a New PRspective defines itself by a structured way of thinking—its name itself meaning "way of thinking." The agency’s approach is built on over 20 years of experience in communication consultancy, with a focus on media relations, corporate communication, and custom publishing. Their methodology centers on "immersion in the experience," meaning they aim to deeply understand each client’s business, audience, and challenges before crafting a tailored communication strategy. This is supported by the POEM model, which integrates paid media (advertising), owned media (company-controlled channels like websites and newsletters), and earned media (coverage gained through press relations and word-of-mouth). The agency also emphasizes storydoing—moving beyond telling stories to actively demonstrating a brand’s values through actions and experiences.

Location and Credentials

ViewPoint a New PRspective is headquartered in Almada, a city in the Setúbal district of Portugal, just across the Tagus River from Lisbon. The office is located at Rua Conde Ferreira, Quarteirão das Artes, in the 2800-077 area of Almada. Operating from this strategic location allows the agency to serve clients both locally in the greater Lisbon metropolitan area and across Portugal. With a team that brings decades of combined experience, ViewPoint a New PRspective positions itself as a trusted partner for businesses seeking reliable, experience-based communication counsel. The agency’s value proposition rests on confidence and expertise, leveraging a broad network to meet each client’s unique communication challenges.

ViewPoint a New PRspective is a good fit for small to medium-sized businesses and startups in Portugal that need a full-service communication partner with a strong grounding in media relations and storytelling. Companies in health, technology, professional services, real estate, retail, or tourism will find the agency’s sector-specific experience especially relevant. The agency is also suitable for organizations looking for hands-on support with press office management, media training, or crisis communication, as well as those wanting to integrate digital and traditional PR into a cohesive strategy.