Viral Press

Viral Press is a public relations agency based in Borehamwood, United Kingdom, founded with a clear mission: to help startups, founders, and creative brands secure meaningful media attention. The agency was built on the understanding that many smaller businesses struggle to break through the noise of traditional PR, often lacking the time, connections, or know-how to get their stories in front of the right audiences. By combining a strong journalist network with a fast turnaround approach, Viral Press aims to make high-impact media coverage accessible to a wider range of clients.

Core Focus and Approach

At its heart, Viral Press specialises in cutting through the clutter of daily news cycles to secure coverage that drives real results. The agency works primarily with clients in the UK and US, helping them craft narratives that stand out to journalists, podcast hosts, and award panels. A key differentiator for Viral Press is its speed—the team is known for its ability to move quickly from strategy to execution, which is particularly valuable for time-sensitive campaigns or newsjacking opportunities. The agency’s focus on award recognition also helps clients build credibility and authority within their industries, while podcast features offer a more personal, conversational way to connect with target audiences.

Services and Specialties

While Viral Press does not publish a full list of services, its core offerings are clearly centred on media relations and storytelling. Based on the agency’s stated focus areas, clients can expect support in the following areas:

• Media pitching and securing high-impact coverage in national, trade, and online outlets
• Press release writing and distribution for product launches, funding announcements, or company milestones
• Award submission strategy and entry writing for industry recognition
• Podcast placement and guest booking for founders and thought leaders
• Brand storytelling and narrative development for startups and creative businesses
• Strategic media training and preparation for interviews or public appearances

These services are delivered with a hands-on, results-oriented approach that prioritises placements that actually move the needle—whether that means increased website traffic, investor interest, or brand awareness.

Who Benefits from Viral Press

Viral Press is particularly well-suited for early-stage startups, solo founders, and creative professionals who need to build visibility without a massive budget. The agency’s flexible, fast-moving style also appeals to businesses that want to capitalise on timely news or trends. Because the team has experience working across both the UK and US markets, Viral Press can help clients navigate the nuances of two different media landscapes—a valuable asset for companies looking to expand their reach internationally. The agency’s emphasis on podcast placements and award nominations also makes it a strong choice for thought leaders and innovators who want to establish themselves as experts in their field.

For any brand or founder based in the United Kingdom—or targeting UK and US audiences—Viral Press offers a focused, no-nonsense approach to PR that prioritises tangible outcomes over vanity metrics. Whether you are launching a new product, seeking investor attention, or simply want to tell your story more effectively, the team at Viral Press can help you get the coverage that matters.