VISIB+

VISIB+ is a public relations and communications agency based in Ouagadougou, Burkina Faso, established in 2023. The agency focuses on solving communication challenges for commercial enterprises and development institutions, offering a range of services from strategic consulting to hands-on content production. VISIB+ positions itself as a practical partner for organizations seeking to improve their visibility and message impact in the West African context.

Services and Specialties

VISIB+ provides a comprehensive suite of communication services organized around three main pillars: consultation, institutional communication, and training. The agency’s approach begins with a diagnostic phase that includes communication audits, brand awareness measurement, and monitoring of communication effectiveness. This evidence-based process helps clients understand their current positioning before moving to strategy development and implementation.

The agency’s service offerings include:

• Communication consulting: audits, awareness measurement, monitoring, and impact evaluation
• Institutional communication: video production (spots and voice-overs), social media management, infographics, video editing and filming, master of ceremonies, and live streaming on Facebook and YouTube
• Training programs in communication and marketing: community management, video editing, communication project development (commercial and development-focused), community engagement, and marketing strategy formulation

VISIB+ also emphasizes formation (training) as a core service, recognizing that many organizations in Burkina Faso benefit from building internal capacity. The agency’s training modules cover practical skills such as community management, video production, and communication project planning, tailored to both commercial and development contexts.

Target Clients and Approach

VISIB+ primarily serves two types of clients: commercial businesses and development institutions. For commercial enterprises, the agency focuses on communication d’entreprise (corporate communication) and communication d’impact (impact communication), helping brands build awareness and engage audiences effectively. For development institutions—such as NGOs, government agencies, or international organizations operating in Burkina Faso—VISIB+ offers specialized services in institutional communication, including live event coverage, video production, and social media management.

The agency’s approach is grounded in its founding vision: to solve communication challenges through tailored solutions. VISIB+ does not rely on a one-size-fits-all model; instead, it conducts diagnostics to identify specific gaps before proposing strategies. This method ensures that each client’s communication plan is relevant to their sector, audience, and objectives. The agency also integrates monitoring and impact measurement into its process, allowing clients to track the effectiveness of their campaigns over time.

Location and Credentials

Based in Ouagadougou, the capital of Burkina Faso, VISIB+ operates in a dynamic but challenging media environment. The agency’s location in the Centre Region gives it access to a wide network of businesses, development organizations, and media outlets in the city. Founded in 2023, VISIB+ is a relatively new player in the West African PR landscape, but its founders bring experience from both commercial and development communication sectors. The agency’s focus on training also reflects a commitment to building local expertise, a valuable asset in a region where skilled communicators are in high demand.

For organizations seeking a reliable partner in Ouagadougou, VISIB+ offers a practical blend of strategic consulting and hands-on production services. The agency is particularly well-suited for small to medium-sized enterprises and development institutions that need a full-service communication partner capable of handling everything from strategy to execution. While VISIB+ is still establishing its track record, its comprehensive service list and local focus make it a strong candidate for projects requiring both cultural understanding and technical proficiency in communication.