Voce Communications

Voce Communications is an integrated marketing and communications firm that primarily served technology companies, from emerging startups to established enterprises, particularly within the consumer internet and information technology sectors. Founded in 1999 by Richard Cline, David Black, and Matthew Podboy, the agency quickly became a recognized name in Silicon Valley for its strategic blend of traditional public relations and digital innovation. Based in San Jose, United States, Voce Communications focused on helping clients navigate the complex intersection of technology, media, and consumer behavior, offering a full spectrum of services that extended beyond standard PR into digital marketing, web development, and employee advocacy.

How Voce Communications Helped Clients Build Brands

Voce Communications differentiated itself by pioneering the use of digital and social media platforms to amplify brand narratives. The agency understood that for technology companies, especially those in the consumer internet space, engaging audiences required more than press releases. They developed integrated campaigns that combined public relations with social media marketing, internal communications, and content creation to build brand loyalty and drive measurable business outcomes. A key part of their approach was employee advocacy—leveraging the voices of a company’s own workforce to humanize the brand and reach new audiences authentically. This holistic method allowed Voce Communications to not only generate media coverage but also foster deeper connections with customers, investors, and employees alike.

Services and Specialties

Voce Communications offered a comprehensive suite of services designed to support technology brands at every stage of growth. Their expertise spanned both external communications and internal engagement, ensuring that messaging was consistent across all channels. Below are some of the core services the agency provided:

• Public relations and media relations for technology and consumer internet companies
• Digital marketing and social media strategy and execution
• Internal communications and employee advocacy programs
• Web development and digital content production
• Brand-building through strategic content creation and storytelling
• Integrated marketing campaigns combining PR, digital, and social channels

Location and Legacy

Headquartered at 75 E Santa Clara St, San Jose, California, 95113, Voce Communications was deeply embedded in the heart of Silicon Valley. This location allowed the firm to maintain close relationships with tech clients, journalists, and influencers in the region. As a San Jose-based agency, Voce Communications understood the unique challenges and opportunities facing technology companies in the United States, from navigating rapid growth to managing reputation in a fast-paced market. In February 2011, the firm was acquired by Porter Novelli, where Richard Cline became the global technology practice lead, further cementing Voce Communications’ influence in the industry.

Voce Communications is an ideal fit for technology startups and mid-market companies in the consumer internet, information technology, and SaaS sectors that need a strategic partner to build brand awareness, drive digital engagement, and align internal and external communications. Businesses looking for a proven approach to employee advocacy and social media marketing will find particular value in the agency’s legacy of innovation.