WagTree, LLC

WagTree, LLC is a New York-based agency that works at the intersection of media, talent, and cause-driven campaigns. Founded in 2013 and headquartered at 45 Rockefeller Plz in New York, United States, the firm specializes in developing and executing cross-platform initiatives for a diverse client base that includes athletes, entertainers, high-profile personalities, and nonprofit organizations. The agency is particularly known for its work with veterans' causes, having produced the award-winning documentary IRON WILL: Veterans' Battle with PTSD, narrated by Billy Bob Thornton. WagTree, LLC positions itself as a discovery and cultivation engine for fresh business concepts, marketing campaigns, and talent, with a strong emphasis on branded content and celebrity ambassador management.

Who They Serve and How They Help

WagTree, LLC primarily serves three distinct client groups: individual talent (athletes, entertainers, and public figures), nonprofit organizations focused on veteran and social causes, and consumer-facing brands in the internet and information technology sectors. For talent, the agency manages special projects and branded content partnerships, helping personalities extend their reach and monetize their influence. For nonprofits, WagTree, LLC provides celebrity ambassador management and annual campaign strategy to educate the public, raise awareness, and drive fundraising. The agency also works with consumer internet companies and brands in the information technology space, offering integrated marketing and communications services that blend traditional PR with modern content marketing and social media strategies.

Core Services and Specialties

While the agency does not provide a formal list of services, its keywords and project history indicate a strong focus on integrated, cross-platform work. WagTree, LLC likely offers a range of capabilities that combine strategic communications with creative production. Based on its work with veterans' causes and entertainment talent, the agency has particular expertise in cause marketing campaigns, branded content development, and media production. The firm is also registered for federal contracts under NAICS codes covering marketing consulting, advertising, public relations, and video production, suggesting a full-service approach that can scale from strategic consulting to content creation.

• Brand development and strategy
• Cause marketing campaigns
• Cross-platform media production and distribution
• Celebrity and talent ambassador management
• Content marketing and branded content creation
• Social media strategy and management
• Fundraising campaign development
• Video production (documentary and commercial)
• Public relations and communications consulting
• Integrated marketing and advertising

Location and Reach

Operating from its office at 45 Rockefeller Plz in New York, United States, WagTree, LLC benefits from being in one of the world's largest media and marketing hubs. This location provides access to a deep talent pool of creative professionals, media outlets, and potential brand partners. The agency's New York base also positions it well to serve clients across the country, particularly those in the entertainment and nonprofit sectors who frequently operate on a national scale. The firm's work on the IRON WILL documentary, which won the SAMSHA Voice Award and the Twin Cities Film Festival Audience Award, demonstrates its ability to create content with national reach and impact.

WagTree, LLC is a good fit for talent and organizations seeking a creative partner that understands both the entertainment and nonprofit landscapes. The agency is particularly well-suited for athletes, entertainers, and public figures looking to develop branded content or manage their public image, as well as for nonprofit organizations—especially those focused on veteran issues—that need celebrity ambassador support and cause marketing expertise. Consumer internet and technology brands seeking integrated communications that combine traditional PR with modern content and social media strategies will also find value in WagTree, LLC's cross-platform approach. With its mix of strategic consulting, media production, and talent management capabilities, the agency offers a unique blend of services for clients who want to tell compelling stories across multiple channels while driving measurable outcomes.