watchandcompany

Based in the heart of the Franco-Swiss region, watchandcompany operates at the intersection of luxury watchmaking and contemporary media. Founded in 2023 by Antony Bertrand, the agency was established in a market where the worlds of high-end horology and sophisticated communication naturally converge. The region, known globally for its watchmaking heritage, provides a unique backdrop for an agency that focuses exclusively on telling stories about time, craftsmanship, and the people behind them. watchandcompany positions itself as an independent Franco-Swiss media entity dedicated to the high-end watch industry and its ecosystem.

What watchandcompany Does

watchandcompany operates as a specialized public relations and communications agency with a distinct media-driven approach. Rather than offering generic PR services, the agency functions as a multi-platform content creator and curator for the luxury watch sector. Through its two main entities—WATCH&Co Media and WATCH&Co Collab—the agency produces editorial and audiovisual content while also creating exclusive collaborations with watch brands. The agency's mission, as stated, is to "tell time differently," with a focus on rigor, curiosity, and creative freedom. This means exploring watchmaking from every angle: from iconic manufacturers to independent workshops, from traditional craftsmanship to the most daring contemporary projects.

Services and Expertise

Given its focus on high-end watchmaking and its ecosystem, watchandcompany likely offers a range of specialized services that blend traditional PR with modern content creation. Based on the agency's stated activities and industry positioning, typical services include:

• Editorial content creation (articles, interviews, reports)
• Audiovisual production (videos, documentaries, series)
• Brand storytelling and narrative development
• Media relations and press outreach within the luxury sector
• Exclusive brand collaborations and co-created projects
• Event coverage and immersive storytelling
• Cross-industry bridge-building (connecting horology with art, fashion, and culture)

watchandcompany's expertise lies in its ability to produce high-quality, engaging content that resonates with both industry insiders and luxury consumers. The agency's focus on video interviews, reports, and immersive series suggests a strong capability in visual storytelling, which is increasingly important in the PR and communications landscape.

Who They Serve

watchandcompany primarily serves luxury watch brands, both established manufacturers and independent ateliers. The agency's content approach is designed to appeal to brands looking for more than traditional press releases—those seeking authentic, creative narratives that elevate their heritage and innovation. Additionally, the agency's work in creating bridges between watchmaking and other cultural fields (art, fashion, contemporary culture) makes it a suitable partner for brands exploring cross-industry collaborations. The agency appears well-suited for brands that value editorial independence and creative storytelling over formulaic marketing.

Ideal Clients for watchandcompany

watchandcompany is a strong fit for luxury watch brands that prioritize narrative depth and visual quality. Brands seeking to differentiate themselves through compelling content, rather than standard advertising, will find value in the agency's media-first approach. The agency is also ideal for independent watchmakers or niche brands that require a more personalized, story-driven communication strategy. Given its location in the Franco-Swiss region, watchandcompany is particularly well-positioned to serve clients based in or targeting the European luxury market. For brands looking to connect with a discerning audience through authentic, well-crafted stories about time and craftsmanship, watchandcompany offers a distinct and specialized alternative to conventional PR agencies.