Waterfall PR

Based in Glasgow, United Kingdom, Waterfall PR is a public relations agency that focuses exclusively on the creative, media, tech, and marketing sectors. Founded in 2013, the agency provides strategic communications support to businesses that operate within or serve these interconnected industries. Waterfall PR’s core offering revolves around media relations, campaign management, and brand visibility, with a particular emphasis on helping clients navigate the specific challenges of the creative economy. The agency works with a range of clients, from startups seeking media coverage to established agencies looking to grow their client base through targeted PR.

Services and Specialties

Waterfall PR positions itself as a specialist in PR for the creative industries, meaning its services are tailored to the unique needs of design firms, broadcasters, digital agencies, social media specialists, and games companies. While the agency does not list an exhaustive menu of services, its work typically encompasses the following areas:

• Media relations and media coverage for B2B and B2C clients
• Campaign management and strategic communications planning
• Content strategy and media content production
• Social media management and advertising support
• PR for startups and client acquisition campaigns
• Consulting for agencies seeking to improve their own brand visibility

Because Waterfall PR works primarily with creative and marketing organizations, its approach often involves helping clients tell compelling stories about their work, culture, or expertise—rather than focusing on product launches alone. The agency’s experience with games, advertising, and broadcast suggests a strong understanding of how to generate media interest in fast-moving, visually driven sectors.

Who They Help

Waterfall PR’s client base is concentrated in the UK, with a particular focus on Scotland and the broader creative industries. The agency serves a diverse mix of businesses, including digital and social creative agencies, design studios, direct marketing firms, broadcasters, consultants, and games specialists. It also works with companies that support these sectors, such as technology providers or production services. This niche focus means Waterfall PR is well-suited for organizations that find generalist PR agencies struggle to understand their language, audience, or business model. Instead, Waterfall PR offers a more targeted approach, leveraging its own network of media contacts across trade and business publications that cover the creative and marketing industries.

Approach and Philosophy

Waterfall PR emphasizes a collaborative and strategic working style. Rather than offering one-size-fits-all campaigns, the agency tailors its media relations and content strategies to each client’s specific goals—whether that’s winning new business, raising brand awareness, or establishing thought leadership. The agency’s experience with media and content production means it can also advise on how to create assets that journalists and broadcasters will actually use. Based in Glasgow, Waterfall PR benefits from being part of Scotland’s growing creative hub, yet its work extends across the United Kingdom, reflecting the national reach of many of its clients. The agency was founded in 2013, giving it over a decade of experience in PR for the creative sector.

Location and Credentials

Waterfall PR operates from its headquarters at 22 Montrose Street in Glasgow, Scotland, United Kingdom. Being based in Glasgow places the agency at the center of a vibrant creative and media community, though its client relationships span the entire UK. The agency’s longevity since 2013 suggests a stable operation with a clear focus. For businesses in the creative, media, tech, or marketing industries—especially those looking for a PR partner that understands their sector without requiring extensive onboarding—Waterfall PR is a practical choice. The agency is also open to discussing opportunities for collaboration or employment, as indicated by its direct contact for inquiries.

Waterfall PR is a good fit for startups, agencies, and consultancies in the creative and media space that need a PR partner with a deep understanding of their industry. Its Glasgow base makes it particularly accessible for Scottish businesses, but its national reach means it can serve clients across the United Kingdom.