WCi - Viva Ceramica Industriale

WCi - Viva Ceramica Industriale is a public relations and communications project based in Civita Castellana, Italy, that specializes in territorial marketing and industrial heritage promotion. Founded in 2021 and co-financed by CuDriEc S.r.l. with European Union and regional funds, the agency operates at the intersection of manufacturing, culture, and tourism. Its core mission is to diffuse the ceramic culture of companies and the territory within the industrial district of Civita Castellana, a historic hub for ceramic production in Lazio, Italy. Rather than offering traditional PR services, WCi - Viva Ceramica Industriale focuses on linking businesses, museums, and the local community through a unified cultural project.

Specialist Expertise: Territorial Marketing and Industrial Heritage

WCi - Viva Ceramica Industriale brings a niche expertise in territorial marketing, cultural tourism, and industrial heritage. The agency’s approach is rooted in the belief that companies can become ambassadors of local culture, values, and traditions. By leveraging the industrial district of Civita Castellana, the project aims to create a flywheel for territorial promotion, connecting the ceramic production process with the broader community. Key initiatives include promoting industrial and cultural tourism through modern digital technologies such as virtual and augmented reality, enabling virtual showroom tours of manufacturing facilities, and disseminating both tangible and intangible heritage through direct testimonials of local customs, trades, and crafts. This specialized focus is particularly relevant for businesses in the luxury bathroom and sanitary ware sectors, as well as for organizations involved in interior design, home interiors, and made in Italy products.

How They Apply Their Approach

The agency applies its model by integrating three key elements: the industrial district’s companies, the Museo della Ceramica "Casimiro Marcantoni," and the local territory. Through WCi - Viva Ceramica Industriale, ceramic becomes a living material that drives the supply chain from the district to the museum, making it a community asset. The project’s objectives include linking district businesses with the museum, promoting cultural and industrial tourism, and improving national and international dialogue with similar museum and industrial chain experiences. Digital tools like virtual reality and augmented reality are used to create engaging learning and entertainment experiences, while the collection of oral histories and material artifacts helps preserve the region’s ceramic heritage. This approach not only strengthens the identity of local manufacturers but also attracts visitors interested in design, innovation, and cultural heritage.

Services and Specialties

Based on the agency’s focus on PR, communications, and territorial promotion, WCi - Viva Ceramica Industriale likely offers the following services:

• Territorial marketing and cultural project management
• Public relations and communications for industrial districts and manufacturing companies
• Development of virtual and augmented reality experiences for showrooms and museums
• Creation of digital content for industrial and cultural tourism promotion
• Organization of events and initiatives linking businesses with local heritage
• Strategic communication for luxury bathroom, design, and ceramic industry clients
• Networking and dialogue facilitation with national and international cultural institutions

Who They Work With

WCi - Viva Ceramica Industriale is an ideal partner for companies and organizations operating within the ceramic industry, particularly those in the Civita Castellana industrial district. It is well-suited for manufacturers of sanitary ware, bathroom furniture, washbasins, and luxury design products who want to enhance their brand through cultural and territorial storytelling. The agency also serves museums, cultural institutions, and tourism boards interested in industrial heritage and cultural tourism. Additionally, it can support interior designers, home interior brands, and made in Italy luxury goods companies seeking to connect their products with the rich tradition of Italian ceramic craftsmanship. For any business or organization looking to leverage local identity and digital innovation to strengthen their public relations and communications, WCi - Viva Ceramica Industriale offers a specialized, culturally grounded approach in Civita Castellana, Italy.