We Are Busy

Founded in September 2018 by Maria Campadel, a seasoned fashion PR expert, We Are Busy has quickly established itself as a dedicated communications agency rooted in Milan, Italy. The agency focuses on delivering comprehensive, 360-degree consultancy services, with a particular strength in the fashion, beauty, music, food, and travel sectors. By blending traditional press office expertise with modern digital and event-driven strategies, We Are Busy helps both established international brands and emerging talents build meaningful visibility across multiple markets.

Specialist Expertise: Fashion, Beauty, and Lifestyle PR

We Are Busy’s core strength lies in its deep understanding of the fashion and lifestyle industries. Based in the fashion capital of Milan, Italy, the agency leverages local and international connections to craft tailored communication strategies. The team is particularly adept at bridging the gap between luxury heritage and contemporary digital culture, ensuring clients resonate with both traditional media and modern audiences. This sector-specific knowledge allows We Are Busy to offer nuanced advice on brand positioning, product launches, and market entry, particularly for brands looking to expand within Italy and across Europe.

How They Apply Their Skills: Integrated Campaigns with Global Reach

The agency applies its expertise through fully integrated campaigns that combine digital PR, event management, celebrity relations, and press office services. We Are Busy operates with a global mindset, with a strong focus on the Spanish, French, and German markets in addition to its home base in Italy. This international outlook means campaigns are often multilingual and culturally adapted, ensuring consistent brand messaging while respecting local nuances. The team’s ability to manage complex, cross-border initiatives makes them a valuable partner for brands seeking coordinated visibility across key European fashion hubs.

Core Services Offered by We Are Busy

We Are Busy provides a 360-degree consultancy service, with expertise spanning several key areas of public relations and communications. While specific service offerings are tailored to each client, the agency’s capabilities typically include:

• Press Office Services: Media relations, press release distribution, journalist outreach, and crisis communication management.
• Digital PR: Online brand visibility, influencer collaborations, content creation, and social media strategy.
• Event Management: Planning and execution of product launches, fashion shows, pop-ups, and press events.
• Celebrity PR: Strategic celebrity endorsements, red carpet placements, and talent relations.
• Brand Strategy: Development of tailored communication plans, market analysis, and brand storytelling.

These services are designed to be flexible and scalable, allowing We Are Busy to support clients from initial brand building through to ongoing reputation management.

Who They Work With

We Are Busy collaborates with a diverse portfolio of clients, ranging from leading international brands in fashion and beauty to emerging talents in music, food, and travel. The agency is particularly well-suited for companies that require a strong presence in the Italian market while also seeking expansion into other European territories. Brands that value a hands-on, boutique approach—where strategy is deeply personalized and the team is directly involved in execution—will find We Are Busy a natural fit. The agency’s Milan headquarters at 5 Viale Coni Zugna serves as a central hub for these operations, offering clients direct access to one of the world’s most influential fashion ecosystems.

In summary, We Are Busy is a Milan-based PR agency that combines deep sector expertise with a global operational capability. Founded by Maria Campadel in 2018, the agency has built a reputation for delivering integrated communication strategies that drive visibility and engagement. For brands in fashion, beauty, lifestyle, and culture looking to make an impact in Italy and beyond, We Are Busy offers a reliable, experienced partner with a proven track record in event management, digital PR, and press office services.