We Are Cause & Affect

Founded in 2014, We Are Cause & Affect set out with a specific mission: to help professional services firms not just win new clients, but to keep them. The agency was born from a recognition that many companies in the media, marketing, and communications sector were losing clients not because of a lack of talent, but because of a lack of a structured approach to client relationships. Based in London, United Kingdom, the agency has since built a reputation for combining strategic communications with a rigorous focus on client retention and organic growth.

Current Focus: Turning Insights into Action

We Are Cause & Affect specialises in working with professional services companies to establish business success and accelerate performance. The agency’s core philosophy is to transform how companies deliver client service, by turning client insights into actionable plans for improving retention, loyalty, and growth opportunities. This is not a one-size-fits-all consultancy; the team develops tailored strategies based on data gathered directly from a company’s existing client base. The agency has a proven track record in the media, marketing, and communications sector in driving growth and protecting companies from churn. Through their proprietary 360 Client Brilliance process, clients on average unlock 12 organic growth leads and identify 18% of clients who could be at risk of leaving their agency. This data-driven approach makes We Are Cause & Affect a practical partner for firms that want to move beyond reactive account management.

Services and Approach

While the agency’s core offering revolves around client retention and growth, its services are built around a few key pillars. The 360 Client Brilliance process is the flagship methodology, involving client feedback, analysis, and a roadmap for improvement. Additionally, the Excellence Academy equips clients’ staff with the tools and training needed to deliver long-lasting change internally. This combination of consultancy and training ensures that improvements are not temporary but become embedded in the company culture. Typical services include:

• Client retention and churn analysis
• Organic growth strategy development
• Client feedback and insight programmes
• Account management training and workshops
• Performance acceleration for professional services firms
• Change management and internal culture transformation

We Are Cause & Affect works directly with leadership teams to identify weak points in client relationships and then designs interventions that are both practical and measurable. The agency’s methodology is particularly effective for firms that have experienced stagnation or declining client loyalty, as it provides a clear, evidence-based path to improvement.

Who Benefits Most

We Are Cause & Affect is a good fit for professional services companies—especially those in media, marketing, communications, and related fields—that are looking to reduce client churn and unlock hidden growth opportunities. The agency’s approach is ideal for firms that already have strong service offerings but struggle with client retention or cross-selling. It is also well-suited for leadership teams that want to move from intuition-based account management to a data-driven client relationship model. Because the agency is based in London, United Kingdom, it is particularly accessible to UK-based firms, but its methodology can be applied to international clients as well. For any professional services company serious about turning client feedback into a competitive advantage, We Are Cause & Affect offers a structured, results-oriented partnership.