WE ARE UMAMI

Located at 222 Rue de Vaugirard in the 15th arrondissement, WE ARE UMAMI is a Paris-based communications agency that launched in 2024. In a city where dining is elevated to an art form, the agency positions itself at the intersection of food culture and strategic communication. Paris, as a global capital of gastronomy, provides a natural home for an agency that treats the dining table as a stage for connection, storytelling, and brand building.

A Food-First Communications Agency

WE ARE UMAMI was founded on the belief that food is more than a sector—it is a shared language, an emotional experience, and a way of bringing people together. The agency’s name, borrowed from the Japanese term for the fifth taste, signals its focus on creating memorable, sensory-rich communication. Rather than treating food as a mere product category, WE ARE UMAMI approaches it as a cultural force. The agency helps clients craft narratives that unfold around the table, whether through live events, digital campaigns, or everyday brand touchpoints. This philosophy is woven into every aspect of their work, from graphic design to event planning to public relations.

Services and Expertise

While WE ARE UMAMI is still a young agency, its focus on the food and restaurant sector suggests a clear set of capabilities. Based on their stated keywords—communication, graphisme, restauration, evenementiel, and public relations & communications services—the agency likely offers a range of integrated services tailored to food brands, hospitality businesses, and culinary entrepreneurs. These may include:

• Strategic communications and public relations for food and beverage brands
• Graphic design and visual identity creation
• Event planning and experiential marketing for restaurant launches, pop-ups, and tastings
• Digital content creation and social media management
• Brand storytelling and copywriting
• Media relations and influencer partnerships

In a market like France, where the restaurant and food industry is both deeply traditional and rapidly evolving, WE ARE UMAMI brings a modern, culturally attuned approach. The agency understands that communication in this space must balance heritage with innovation, and that the best campaigns often start with a shared meal.

Who WE ARE UMAMI Serves

WE ARE UMAMI is best suited for restaurants, food brands, chefs, and hospitality groups that want to communicate with authenticity and flair. The agency’s emphasis on "faire vivre des histoires de table" suggests a particular strength in helping clients turn their culinary identity into a compelling narrative. Whether it’s a new bistro in the Marais, a luxury patisserie brand, or a food tech startup, WE ARE UMAMI can help them connect with their audience in ways that feel natural and engaging. The agency’s Parisian base also gives it access to a network of food journalists, influencers, and event spaces that are essential for reaching both local and international audiences.

For businesses looking to stand out in France’s competitive food scene, WE ARE UMAMI offers a focused, passionate alternative to generalist agencies. The agency’s small size and recent founding mean it can offer personalized attention and a hands-on approach, while its deep understanding of food culture ensures that every campaign feels authentic. If you are a food or restaurant brand seeking to build a stronger presence in Paris and beyond, WE ARE UMAMI is worth a conversation.