WestShore Public Relations

Founded in 2020, WestShore Public Relations emerged from Rochester, United States, with a clear mission: to provide strategic communications counsel that scales from nimble startups to Fortune 500 enterprises. The agency's founding team, led by Mike DeVilling, recognized a gap in the market for a firm that could deliver both high-level strategic planning and hands-on execution across diverse industries. Headquartered at 363 Highland Ave in Rochester, Michigan, WestShore Public Relations has quickly established itself as a reliable partner for organizations navigating complex communications landscapes, from crisis management to thought leadership development.

Strategic Focus and Core Capabilities

WestShore Public Relations operates at the intersection of strategy and execution, offering a full suite of public relations and communications services tailored to client objectives. The agency's approach is grounded in strategic planning and program development, ensuring that every initiative aligns with broader business goals. A significant portion of their work involves thought leadership content development, where they transform client executives into recognized subject matter experts through bylined articles, white papers, and media placements. The firm also specializes in crisis communication plan development and crisis communication counseling, helping organizations prepare for and navigate reputational challenges. Their media relations efforts are supported by robust media training and presentation training programs, equipping spokespeople to communicate effectively under pressure. Additionally, WestShore Public Relations has demonstrated expertise in video production, including Emmy Award-winning online content, and social media content development to amplify client messages across digital channels.

Services and Specialties

WestShore Public Relations offers a comprehensive range of services designed to meet the needs of organizations in the automotive, real estate, health care, energy, technology, and professional services sectors. Their capabilities include:

• Strategic planning & program development
• Thought leadership content development
• Crisis communication plan development & counseling
• Media relations & media training
• Copy writing, copywriting, writing & editing
• Video production
• Social media content development
• Presentation training
• Public relations & communications services

These services are delivered with a focus on measurable outcomes, whether that means building brand awareness, managing a crisis, or securing high-impact media coverage. The agency's work in thought leadership has turned client executives into nationally recognized experts, while their media relations efforts have created and expanded relationships with key outlets across industries.

Client Fit and Ideal Partnerships

WestShore Public Relations is well-suited for organizations seeking a proactive, strategic communications partner. The agency has proven experience working with startups that need to build brand recognition from the ground up, as well as Fortune 500 companies requiring sophisticated crisis management or targeted B2B campaigns. Their work in the automotive, real estate, health care, energy, technology, and professional services sectors demonstrates versatility, but any organization facing a communications challenge—whether launching a new product, navigating a crisis, or establishing thought leadership—can benefit from their expertise. The firm's location in Rochester, United States, allows them to serve clients nationally while maintaining a personalized, hands-on approach. For businesses ready to elevate their communications efforts, WestShore Public Relations offers a direct line to experienced counsel. Contact Mike DeVilling at (248) 875-4207 or [email protected] to discuss how their services can drive results for your organization.