What Follows

Founded in 2022, What Follows emerged from a straightforward observation by its founders: many fast-growing companies, particularly in the technology sector, were underserved by traditional PR agencies. Based in Hove, United Kingdom, the agency was built by senior communications professionals who had themselves shaped narratives at some of Europe's most ambitious startups. They understood the pressure founders face—the risk, the scrutiny, the need for every communication to count. Rather than offering boilerplate press releases or one-size-fits-all campaigns, What Follows positioned itself as a genuine extension of a client's internal team, providing strategic counsel that adapts to the real-world demands of scaling a business.

Strategic Communications for Growth-Stage Companies

What Follows focuses on public relations, media relations, and communications strategy, with a particular depth in technology, consumer, and business-to-business (B2B) PR. The agency’s work is rooted in the belief that effective communications must be both strategic and practical—helping companies not only tell their story but also build lasting relationships with the audiences that matter. The team’s experience includes shaping communications at companies like Wise, Your Juno, Spill, Plum, Sie Ventures, Jobbatical, and Curio, giving them direct insight into the communications challenges faced by high-growth ventures across fintech, healthtech, and sustainability sectors.

Services and Capabilities

While the agency’s exact service list is tailored to each client, its core offerings typically include:

• Communications strategy and messaging frameworks
• Media relations and press office support
• Stakeholder management and corporate communications
• Event planning and launch campaigns
• Crisis and issues management preparation
• Thought leadership and executive positioning
• Content development for owned and earned channels

What Follows places a strong emphasis on stakeholder management, recognizing that for growing companies, communications must address investors, partners, employees, and customers simultaneously. Their approach is hands-on and collaborative, working alongside internal teams to produce work that speaks directly to each audience without losing the company’s authentic voice.

Who Benefits from What Follows

The agency is particularly well-suited for founders and leadership teams at growth-stage technology and consumer companies who are navigating the transition from early traction to broader market recognition. What Follows understands that these companies often operate under intense time and resource constraints, and its team is structured to provide senior-level attention without the overhead of a large agency. Clients who value strategic counsel, direct access to experienced practitioners, and a team that genuinely cares about their business outcomes will find a strong fit. Whether a company needs ongoing communications support or help with a specific launch or event, What Follows offers a flexible, results-oriented partnership from its base in Hove, United Kingdom.