What's Next ?

Founded in 2008 by Sylvie Fourcade, What's Next ? emerged from a recognition that the communications landscape was undergoing a fundamental shift. Traditional media relations were no longer sufficient on their own; brands and organizations needed to engage directly with their audiences through social networks and digital channels. Fourcade set out to build an agency that could bridge these two worlds, combining classic press office functions with modern PR 2.0 strategies. Headquartered at 35 Rue du Sentier in the 2nd arrondissement of Paris, France, What's Next ? has spent over fifteen years helping clients navigate this evolving terrain.

A Hybrid Approach to Communications

What's Next ? positions itself as a media agency and press office that integrates public relations with social networking. The agency’s core philosophy is that visibility today requires more than just pitching stories to journalists; it demands a coordinated effort across traditional media, online communities, and direct audience engagement. Based in Paris, the team works with clients to craft communication strategies that align with specific needs, goals, and target audiences. Whether the objective is to increase brand awareness, manage a crisis, or launch a new product, What's Next ? develops tailored plans that leverage both established media outlets and digital platforms. The agency’s name reflects its forward-looking orientation—helping clients anticipate what comes next in their industries and in the broader communications environment.

Services and Specialties

While the agency’s service list is not exhaustive, its stated keywords and short description point to a focused set of capabilities. What's Next ? offers public media relations, press office management, and PR 2.0 consulting. The team is adept at crafting narratives that resonate with journalists and influencers, while also building social networking strategies that foster direct connections with communities. Typical engagements include:

• Media relations and press release distribution
• PR 2.0 strategy (social media integration, influencer outreach)
• Communication strategy development and consulting
• Community management and audience engagement
• Crisis communications and reputation management
• Content creation for digital and traditional channels

By combining these services, What's Next ? helps clients maintain a consistent presence across multiple touchpoints. The agency’s approach is particularly suited for entities that want to be in regular contact with the media, the public, and their own communities—without relying on a one-size-fits-all methodology.

Who Benefits from What's Next ?

The agency is a strong fit for organizations that recognize the need for an integrated communications strategy but may lack the internal resources or expertise to execute it. Startups looking to build their first press office, established companies seeking to refresh their media approach, or nonprofits aiming to amplify their message can all find value in What's Next ?’s services. Based in Paris, France, the agency also understands the nuances of the French media landscape, which can be a critical advantage for local and regional clients. At the same time, its focus on PR 2.0 and social networking makes it relevant for brands targeting younger, digitally native audiences. For any entity that wants to increase its visibility in a way that respects its identity and goals, What's Next ? offers a pragmatic, hybrid solution that honors both the traditions of public relations and the demands of the modern communications environment.