What's Up PR

Founded in 1998, What's Up PR began as a specialized communications firm serving the outdoor and snow sports industries, a niche that required deep product knowledge and a genuine passion for the lifestyle. Based in Denver, United States, the agency was built around the idea that specialty brands—particularly those focused on innovation, function, style, and sustainability—need more than just press releases. They need a long-term strategic partner who understands the unique rhythms of seasonal product cycles, trade shows, and the tight-knit community of outdoor enthusiasts. What's Up PR was created to fill that gap, offering a flexible, contract-based model that lets manufacturers and service providers access top-tier public relations and marketing expertise without the overhead of a full in-house department.

Current Focus and Client Base

Today, What's Up PR continues to operate from its headquarters at 3333 E Florida Ave in Denver, Colorado, serving a mix of established international and national brands. While the agency’s roots are firmly planted in the outdoor, snow, and sport markets, its expertise has broadened to include consumer internet and information technology clients that share a similar ethos of quality and performance. The agency’s approach remains hands-on and agile, acting as a full-service public relations and marketing extension for its clients. Whether it’s a high-end ski manufacturer launching a new binding system or a sustainable apparel brand entering the U.S. market, What's Up PR provides the strategic counsel and execution needed to build brand visibility and credibility.

Services and Capabilities

What's Up PR offers a comprehensive suite of services designed to support brands from product development through consumer engagement. The agency’s work typically involves a blend of traditional media relations, digital strategy, and creative support. Based on its industry focus and client needs, the likely services include:

• Strategic public relations planning and campaign development
• Media relations and press outreach to outdoor, snow, sport, and lifestyle publications
• Social media management and content creation
• Brand messaging and positioning
• Product launch and event promotion
• Influencer and athlete partnerships
• Design support for collateral, look books, and digital assets
• Communications consulting for long-term brand building

This mix of services allows What's Up PR to function as a true partner, not just a vendor. The agency’s emphasis on design support and social media reflects the modern reality that public relations is no longer just about earned media—it’s about creating a cohesive visual and narrative presence across all channels. For clients in the consumer internet and technology space, this means integrating PR with product updates and user acquisition strategies.

Who Benefits from Working with What's Up PR

What's Up PR is an ideal fit for companies that value a close, collaborative relationship with their communications partner. The agency works best with brands that are serious about their product and market position, but may not have the resources or need for a full-time marketing department. Startups and growing businesses in the outdoor, snow, sport, or adjacent consumer tech sectors will find the agency’s contract-based model particularly appealing. It offers the stability of a long-term relationship with the flexibility to scale efforts up or down based on product cycles and business needs. Established brands looking to refresh their messaging or enter new markets can also benefit from the agency’s deep industry knowledge and established media contacts. Ultimately, What's Up PR is a solid choice for any company that wants a dedicated team—rooted in Denver, Colorado, United States—to help tell its story with authenticity and impact.