Where Was I?

Where Was I? began as a passion project rooted in the desire to bridge the cultural and geographic gap between San Diego and Tijuana. Founded by a team of local enthusiasts and media professionals, the agency initially launched as a comprehensive city guide—a curated insider’s look at the best dining, hotels, spas, shopping, museums, parks, and theaters in both cities. Over time, this deep local knowledge naturally evolved into a full-fledged public relations and communications consultancy. The founders realized that the same expertise required to spotlight a hidden- gem restaurant or a revitalized museum could be applied to help businesses, nonprofits, and destinations tell their own stories. Today, Where Was I? operates as a nimble PR agency that leverages its intimate understanding of the San Diego and Tijuana markets to craft authentic, impactful communications strategies.

Current Focus and Philosophy

Where Was I? focuses on public relations and communications services that are deeply rooted in place-based storytelling. The agency’s core strength lies in its ability to connect clients with the unique cultural, culinary, and tourism ecosystems of the San Diego-Tijuana region. Rather than offering generic PR tactics, the team at Where Was I? emphasizes hyper-local narratives that resonate with both regional audiences and national media outlets interested in cross-border culture. Their work often involves positioning clients as key players in the area’s vibrant scene—whether that means securing coverage in local lifestyle magazines, pitching stories about Baja California’s culinary renaissance, or coordinating press events that highlight the binational character of the region. The agency’s philosophy is grounded in authenticity: they believe that the best PR stems from genuine connections to place and community, not from manufactured buzz.

Services and Specialties

While Where Was I? does not publish a rigid service menu, its background in city guides and local media gives it a distinct set of capabilities. The agency is particularly adept at the following public relations and communications services:

• Media relations and press outreach focused on lifestyle, travel, and hospitality publications
• Content creation and storytelling for digital platforms, including blog posts, newsletters, and social media strategies
• Event coordination and press previews for restaurant openings, hotel launches, and cultural happenings
• Crisis communications and reputation management for local businesses and organizations
• Influencer and community partnership development within the San Diego and Tijuana markets
• Strategic messaging and brand positioning for tourism boards, cultural institutions, and retail destinations

These services are delivered with a hands-on, boutique approach. Clients of Where Was I? often remark on the agency’s ability to get results without the overhead of a large firm, thanks to the team’s existing relationships with local editors, bloggers, and event producers. The agency also maintains a strong editorial sensibility, which is a direct result of its origins as a city guide—every press release or pitch is crafted with the same attention to detail and local flavor that made their original listings so popular.

Who Benefits from Where Was I?

Where Was I? is an ideal partner for businesses and organizations that have a story to tell but lack the in-house resources or regional expertise to tell it effectively. The agency is particularly well-suited for boutique hotels, independent restaurants, art galleries, and cultural festivals looking to raise their profile in the San Diego and Tijuana area. It also serves tourism boards and economic development groups that aim to attract visitors or investors by highlighting the area’s unique binational appeal. Because the agency is small and selective, it tends to work best with clients who value a collaborative, hands-on relationship and are open to creative, location-driven PR strategies. For anyone seeking public relations and communications services that feel less like a corporate campaign and more like a local insider’s recommendation, Where Was I? offers a refreshingly grounded alternative.