Whydentify

Whydentify is a Stockholm, Sweden-based consultancy that specialises in the intersection of human resources and communications. Founded in 2010, the firm has spent over a decade developing a distinct approach to employer branding, talent acquisition, and retention. Rather than a generalist PR agency, Whydentify positions itself as a Nordic "attract-retain-develop" consultancy, focusing on how internal and external communications can directly impact a company's profitability and growth. The agency's work is rooted in the belief that strong employer brands require a strategic, holistic mindset paired with operational excellence.

Bridging HR and Communications

Whydentify's core expertise lies in hrkommunikation (HR communications), a field that connects internal messaging with external recruitment and branding efforts. The agency helps clients craft coherent narratives that address both employee experience and public perception. This includes developing mediestrategier (media strategies) that support employer branding goals, as well as conducting statistik, analys, maetning och undersoekningar (statistics, analysis, measurement, and surveys) to gauge the effectiveness of these campaigns. By grounding their work in data, Whydentify ensures that communications strategies are not just creative but also measurable and aligned with business objectives.

Tailored Services for People-Centric Growth

Whydentify offers a range of services designed to help organisations attract, retain, and develop top talent. Their approach is consultative, focusing on understanding each client's unique culture and challenges before proposing solutions. Key service areas include:

• Employer branding strategy and execution
• Platsannonsering (job ad creation and placement)
• Reklambyråtjänster (advertising agency services) for recruitment campaigns
• Media strategy and public relations for talent acquisition
• Data analysis, measurement, and survey design for HR communications
• Utbildning i hrkommunikation (training in HR communications)
• Strategic consultancy on talent retention and employee experience

These services are delivered with a focus on creating a "red thread" – a consistent, logical narrative that runs from the initial job ad through to the employee's long-term development. Whydentify emphasises that candidates are in control of the job market, making it essential for employers to offer a compelling reason to join and stay.

Who Whydentify Works With

Whydentify is best suited for organisations that recognise the strategic importance of employer branding and are ready to invest in long-term people strategies. They work with a range of clients across the Nordics, from growing companies needing to build their first structured recruitment campaigns to established firms looking to refresh their employer brand. The agency is particularly effective for businesses that want to move beyond transactional job ads and instead build a genuine connection with potential and current employees. Whether the goal is to improve talent acquisition in Sweden or expand into other Nordic markets, Whydentify's Stockholm-based team brings a practical, data-informed perspective to the table. Their approach is ideal for companies that value a collaborative, reasoning-based partnership over a one-size-fits-all solution.