WICK AND Co.

WICK AND Co. is a New York-based public relations and communications agency that works primarily with luxury brands in fashion, lifestyle, and travel. Founded in 2011, the agency blends traditional PR services with a distinctive focus on personal and leadership development. While the firm offers standard communications support—including brand strategy, media outreach, event planning, business development, and styling—it also provides coaching and consulting services aimed at founders and creative entrepreneurs. This dual focus on external brand visibility and internal leadership growth sets WICK AND Co. apart from many traditional PR agencies.

Services and Specialties

WICK AND Co. operates across two main areas: public relations and communications services, and coaching and development programs. On the PR side, the agency helps luxury brands increase visibility and build brand equity through targeted media relations, strategic partnerships, and curated events. They also offer business development support and sourcing and styling services, which are particularly relevant for fashion and lifestyle clients.

Beyond traditional communications, WICK AND Co. provides group coaching, team coaching, and life coaching tailored to ambitious leaders and founders. These programs emphasize conscious leadership, authentic leadership, and purpose-driven coaching. The agency also organizes retreats—including inner transformation retreats and adventure retreats—that focus on self-awareness, personal mastery, and the mind-body connection. Somatic teachings and holistic development are core components of these offerings, designed to foster lasting change and confidence building.

• Brand strategy and public relations outreach
• Event planning and business development
• Sourcing and styling for luxury brands
• Group, team, and individual coaching
• Leadership coaching (conscious, authentic, embodied)
• Inner transformation and adventure retreats
• Consulting for purpose-driven and creative entrepreneurs

Who They Help

The agency’s client base primarily consists of luxury brands in fashion, lifestyle, and travel. However, the coaching and retreat offerings target a more specific audience: founders, creative entrepreneurs, and ambitious leaders who seek personal growth alongside professional success. WICK AND Co. positions itself as a resource for individuals who want to develop self-mastery, confidence, and a sense of purpose in their work. This blend of PR services and personal development coaching suggests the agency is well-suited for clients who value holistic growth—both for their brand and for themselves as leaders.

The inclusion of keywords like “conscious leadership” and “embodied leadership” indicates a focus on leaders who prioritize authenticity and self-awareness. Retreats and coaching programs are likely designed for those who want to step away from daily demands to focus on inner transformation, making WICK AND Co. a unique partner for clients seeking more than just media coverage.

Approach and Philosophy

WICK AND Co. takes an integrated approach that combines external communications with internal development. The agency’s philosophy centers on the idea that lasting change and brand equity come from a foundation of self-awareness and authentic leadership. By offering both PR services and transformational coaching, the firm aims to support clients in building their public image while also strengthening their personal leadership capabilities. Retreats and coaching sessions emphasize the mind-body connection and somatic teachings, suggesting a hands-on, experiential style rather than a purely theoretical one. This approach is particularly relevant for creative entrepreneurs and founders who often face unique pressures in building their brands and themselves.

Location and Credentials

Based at 92 Vandam St in New York, New York, United States, WICK AND Co. operates from a city that is a global hub for fashion, media, and entrepreneurship. Being in New York provides the agency with access to a dense network of luxury brands, media contacts, and creative talent. Founded in 2011, the agency has had over a decade to refine its dual focus on PR and personal development. While the firm’s coaching and retreat offerings may appeal to a niche audience, its core PR services are well-aligned with the needs of luxury brands seeking visibility in a competitive market.

WICK AND Co. is a good fit for luxury brand owners and creative entrepreneurs who value both strategic communications and personal growth. Clients who are interested in conscious leadership, self-mastery, and holistic development will find the agency’s coaching and retreat programs particularly relevant. For those seeking traditional PR and brand strategy support with an added layer of leadership development, WICK AND Co. offers a distinctive blend of services in the heart of New York City.