Wild Comms

Wild Comms was founded in 2005 by Ula McCarthy and Pippa Roberts, two PR veterans who saw a gap in the market for a more personal, partnership-driven approach to hospitality communications. Rather than offering the standard agency template or the isolated service of a freelance PR, they set out to create a boutique agency that could combine the resources and reach of a larger firm with the tailored attention and flexibility of a smaller set-up. Based in London, Wild Comms has since become a recognised name in the restaurant and bar PR scene, working with venues across the capital and the UK.

Bringing a New Perspective to Restaurant and Bar PR

At its core, Wild Comms specialises in the marketing, press office, social media engagement, and brand partnerships for restaurants and bars. The agency’s founders emphasise a collaborative working style, pulling together their individual skill sets to offer something different from traditional restaurant promotions. Rather than relying on a one-size-fits-all press release, Wild Comms focuses on local marketing initiatives, curated influencer engagement, and impactful editorial across a wide range of titles. This approach allows them to craft bespoke campaigns that resonate with both the media and the target audience, helping their clients stand out in a competitive industry.

Services and Specialties

Wild Comms provides a comprehensive suite of services tailored to the hospitality sector. While the agency’s expertise is broad, it typically includes the following core offerings:

• Press office management and media relations
• Social media strategy and content creation
• Influencer and VIP relationship management
• Creative brand partnerships and collaborations
• Local marketing initiatives and community engagement
• Event planning and launch campaigns
• Crisis communications and reputation management
• Editorial pitching and feature placement

These services are designed to address the unique challenges of the hospitality industry, from building buzz around a new opening to maintaining a steady stream of positive coverage for established venues. Wild Comms’ deep understanding of the London dining scene and its media landscape allows them to connect clients with the right journalists, bloggers, and influencers.

Who Benefits from Working with Wild Comms

Wild Comms is an ideal partner for independent restaurants, bars, and hospitality groups looking for a more hands-on and creative approach to PR. The agency is particularly well-suited for businesses that value a close working relationship and want to move beyond standard press releases into more integrated marketing and brand partnerships. Whether it’s a new opening in Shoreditch or a long-standing establishment in Soho, Wild Comms offers the strategic insight and practical support needed to navigate the fast-paced world of food and drink PR. For those seeking a boutique agency that combines big-agency thinking with small-agency warmth, Wild Comms remains a strong choice in London and beyond.