Wild PR

Based in Sydney, Australia, Wild PR is a public relations and communications agency founded in 2020 by Rachel King. Operating in a competitive market where brands constantly vie for media attention, the agency was established to offer a more personalised and hands-on approach to PR. Sydney’s media landscape is fast-paced and diverse, and Wild PR positions itself as a nimble partner for businesses that want to build their brand awareness without the overhead of a large agency. The agency’s focus on tailored communications services allows clients to outsource their PR needs to a team that understands their specific industry challenges.

What Wild PR Does

Wild PR provides a range of communications services designed to help brands gain visibility and connect with their target audiences. The agency specialises in public relations strategy, media relations, content creation, and event management. Rachel King, the founder, brings a seasoned background in communications and has established strong media and influencer relationships. Her approach is professional and passionate, focusing on achieving tangible results for clients. The agency’s services are particularly suited for businesses in travel, technology, beauty, and lifestyle sectors, where storytelling and media placement are critical. Wild PR also offers counsel and strategic planning, ensuring that campaigns are not just executed but thoughtfully conceived from the start.

Who They Serve

Wild PR primarily serves small to medium-sized businesses and emerging brands in the travel, technology, beauty, and lifestyle industries. These sectors often require specialised media contacts and a nuanced understanding of consumer trends. The agency’s clientele typically includes companies looking to increase their media presence, launch new products, or manage their brand reputation. By focusing on these niches, Wild PR can offer deep expertise and established networks that larger, generalist agencies might lack. The agency’s work is hands-on, making it a good fit for founders and marketing managers who want a collaborative and responsive partner.

Expertise and Leadership

Rachel King’s expertise is a cornerstone of Wild PR’s value proposition. In 2019, she was shortlisted for ‘PR Talent’ in the Mumbrella neXt Awards, a recognition of her skill and impact in the Australian PR industry. Beyond her agency work, King is actively involved with the Public Relations Institute of Australia (PRIA), serving on the PRIA NSW Council and co-chairing the Young Guns Committee. This committee focuses on professional development for emerging talent, including networking events, workshops, and mentoring programs. This industry involvement ensures that Wild PR stays connected to best practices and emerging trends in communications. The agency’s services typically include:

• Media relations and press outreach
• Content creation (press releases, articles, social content)
• Event management and coordination
• PR strategy and campaign planning
• Influencer and stakeholder engagement
• Brand reputation management

Wild PR is a strong fit for businesses in Sydney and across Australia that need a dedicated PR partner without the complexity of a large agency. The agency’s niche focus on travel, technology, beauty, and lifestyle means it can deliver targeted results for brands in these spaces. Whether a client is launching a new product, expanding into new markets, or simply looking to build credibility, Wild PR offers a professional and reliable service. For companies that value direct communication and a founder-led approach, Wild PR provides a compelling option in the Sydney communications landscape.