Wildcom

Wildcom is a public relations and communications agency based in Madrid, Spain, founded in 2017. The agency focuses on media management and consulting, helping businesses build visibility and credibility across traditional and digital channels. With a strong emphasis on press and radio outreach, Wildcom serves clients ranging from SMEs and freelancers to larger organizations seeking structured communication strategies. The agency was born out of a communication workshop designed for entrepreneurs, reflecting its hands-on, educational approach to PR. Led by co-founder and CEO Esther Molina, a journalist and co-founder of Female Startup Leaders, Wildcom brings a media-savvy perspective to every campaign.

Core Services and Specialties

Wildcom positions itself as a 360° communication agency, offering a full suite of services that cover the entire spectrum of public relations and media engagement. While the agency’s primary focus is on media relations and consulting, its capabilities extend into event management, brand strategy, and growth media. Below is a representative list of services Wildcom typically provides, based on its industry focus and keywords:

• Media relations and press office management
• Brand strategy and creative brand actions (acciones de marca)
• Event marketing campaigns, including conference and panel management
• Event moderation, panel hosting, and debate execution
• Media planning and growth media strategies
• Training and workshops on communication (formación)
• Consulting and advisory services for SMEs and entrepreneurs
• B2B communication and corporate messaging

These services are designed to generate measurable impact across channels, helping clients secure earned media, engage target audiences, and strengthen their market position. Wildcom’s approach integrates creativity with strategic planning, ensuring that each campaign aligns with the client’s broader business goals.

Methodology and Approach

Wildcom’s methodology is rooted in its origins as a workshop provider for small businesses. The agency emphasizes a consultative, educational style, working closely with clients to demystify media relations and build internal communication capabilities. This often involves training sessions on how to pitch stories, handle interviews, or craft compelling narratives. By combining hands-on guidance with professional execution, Wildcom helps clients become more self-sufficient in their communications while still providing high-level strategic support.

The agency’s 360° approach means it handles everything from initial media planning to post-event analysis. For events, Wildcom manages coordination, moderation, and panel discussions, ensuring that conferences and debates run smoothly and generate press coverage. In media relations, the agency leverages its network of journalists and outlets in Spain to secure placements that drive brand awareness. Wildcom’s focus on growth media and creative brand actions reflects a commitment to not just visibility, but to driving tangible business results through communication.

Location and Market Focus

Based in Madrid, Spain, at 15 Calle de Juan de Mariana, Wildcom is deeply embedded in the Spanish media landscape. The agency’s location in the capital gives it direct access to national press, radio stations, and business networks, making it a natural partner for companies targeting the Spanish market. While Wildcom serves clients across various sectors, its expertise is particularly relevant for SMEs, freelancers, and entrepreneurs in Madrid and beyond. The agency also works with larger organizations that need specialized event management or media training. Its bilingual capabilities and understanding of local media dynamics allow it to craft campaigns that resonate with Spanish audiences while also supporting international clients looking to enter the market.

Who Wildcom Is a Good Fit For

Wildcom is best suited for businesses that need hands-on, strategic PR support without the overhead of a large agency. SMEs and startups in Madrid or elsewhere in Spain will find the agency’s training and consulting services particularly valuable, as they help build internal communication skills. Companies planning events, conferences, or panel discussions will benefit from Wildcom’s moderation and coordination expertise. Additionally, organizations looking to strengthen their media relations or launch growth-focused campaigns can rely on Wildcom’s network and creative approach. For any business seeking a dedicated, journalist-led partner in Spain, Wildcom offers a practical and results-driven solution.