Wine Glass Media PR
Wine Glass Media PR is a public relations agency based in Sunshine Coast (founded 2018).
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About Wine Glass Media PR
Wine Glass Media PR was founded in 2018 by Shae McDonald, a former journalist with deep roots in media and communications. Based on the Sunshine Coast, Australia, the agency was built on the understanding that effective public relations requires more than just sending out press releases—it demands genuine storytelling and strategic thinking. McDonald's background in journalism gave her firsthand insight into what editors and producers actually need, which became the foundation of the agency's approach. Rather than following trends, Wine Glass Media PR focuses on crafting narratives that resonate with both media professionals and target audiences.
Current Focus and Specialisation
Today, Wine Glass Media PR operates as a full-service public relations agency with a strong specialisation in hospitality and restaurant marketing. While the agency is headquartered in Sunshine Coast, Queensland, Australia, it serves clients across the entire country. The agency has built a reputation for securing meaningful media coverage in respected outlets such as Good Food, the Daily Telegraph, Gourmet Traveller, Urban List, Broadsheet, Time Out, and Sitchu. This track record reflects the agency's ability to understand what makes a story newsworthy and how to position clients effectively within competitive media landscapes. The agency's work spans both one-off campaigns and ongoing retainer-based relationships, adapting to the unique needs of each client.
Services and Capabilities
Wine Glass Media PR offers a comprehensive suite of services designed to cover every aspect of public relations and communications. The agency's capabilities are built around strategic media engagement, content creation, and campaign management. Below are the key services the agency typically provides:
- Media relations and pitching to national and local outlets
- Media training for spokespeople and business owners
- Copywriting and editing for press releases, marketing collateral, and digital content
- Social media management and content creation
- Media analysis and reporting on campaign results
- Launch event planning and hosting
- Digital and media strategy development
- Storytelling and narrative development for brands
- Media outreach and engagement strategies
- Proofreading and editorial services
These services are delivered with a focus on measurable outcomes, from securing coverage in targeted publications to building long-term media relationships. The agency's experience in hospitality media means they understand the nuances of food, wine, and restaurant marketing, including seasonal trends, local angles, and the importance of visual storytelling. For clients in this sector, Wine Glass Media PR can craft campaigns that highlight menu launches, chef profiles, restaurant openings, and special events in ways that capture media attention.
Who Benefits from This Agency
Wine Glass Media PR is particularly well-suited for hospitality businesses, including restaurants, cafes, bars, and wine producers, as well as food and lifestyle brands looking to build or refresh their media presence. The agency also works with businesses in related fields such as tourism, events, and local services that require a strong narrative to stand out. Because the agency is based in Sunshine Coast, Australia, it has a natural affinity for regional stories and can help clients outside major cities gain national exposure. Founders and marketing managers who value a hands-on, journalist-led approach will find Wine Glass Media PR a practical partner. Whether a business needs a single campaign to launch a new venue or ongoing support to maintain media momentum, the agency offers flexible arrangements. For those seeking a PR partner that combines media expertise with a genuine passion for hospitality, Wine Glass Media PR provides a reliable and results-oriented option.
Key facts
- Team size: 1-10 employees
- Headquarters: Sunshine Coast, Queensland, Australia
- Address: Sunshine Coast Queensland Australia
- SIC codes: 7389
Keywords & focus
Topics and areas Wine Glass Media PR works with.
- copywriting
- digital media
- media relations
- digital & media strategies
- digital content
- media training
- social media management
- storytelling
- communications
- media analysis
- marketing collateral
- editing
- proofreading
- content creation
- public relations
- freelancing
- food & wine
- public relations & communications services
- media outreach
- pub media
- restaurant marketing campaigns
- media engagement strategies
- media analytics
- media relations expertise
- media pitching
- media engagement
- media relations management
- media relations planning
- media storytelling
- hospitality media
- +89 more
Technologies
Gmail, Google Apps, Typekit, Squarespace ECommerce, Mobile Friendly, Remote, Data Analytics, Circle
Industries served by Wine Glass Media PR
Wine Glass Media PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Wine Glass Media PR
Common questions and answers about Wine Glass Media PR, their services, location, and how to work with them.
- Where is Wine Glass Media PR located?
- Wine Glass Media PR is headquartered in Sunshine Coast.
- What services does Wine Glass Media PR offer?
- Wine Glass Media PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Wine Glass Media PR serve?
- Wine Glass Media PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Wine Glass Media PR a verified PR agency?
- Wine Glass Media PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Wine Glass Media PR?
- You can visit their website at http://www.wineglassmedia.com.au
- How many reviews does Wine Glass Media PR have?
- Wine Glass Media PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Wine Glass Media PR founded?
- Wine Glass Media PR was founded in 2018.
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