Wings PR

Wings PR is a public relations and communications agency based in Stockholm, Sweden, founded in 2021 by crisis and media training specialist Hampus Knutsson. The agency focuses on helping organizations and individuals navigate high-pressure situations where clear, timely communication is critical. While the firm works across various sectors, its core expertise lies in crisis communication, media training, and press work—making it a practical choice for businesses, public sector bodies, and non-profits that need to prepare for or respond to extraordinary events. Wings PR serves a range of clients, from startups to established enterprises, as well as charities and government agencies, all of whom may face moments when public scrutiny or rapid information dissemination demands professional support.

Specialization in Crisis and Media Training

The agency’s foundation is built on the experience of its founder, Hampus Knutsson, who brings deep knowledge of crisis and media training to the firm. Wings PR is particularly known for its media training services, which include coaching for executives, crisis spokespersons, and teams. The agency helps clients develop media handling skills, media relations strategies, and media crisis preparedness. This includes media crisis simulation exercises, media crisis communication training, and media crisis response planning. For organizations that face high-stakes situations, such as product recalls, legal disputes, or reputational threats, Wings PR provides media relations support that is both practical and tailored. The agency also offers media coaching for executives who need to present themselves effectively in interviews or public appearances, ensuring they can communicate with confidence and clarity under pressure.

Services and Capabilities

While the provided information emphasizes crisis and media training, Wings PR’s services extend to broader public relations and communications needs. The agency likely assists with press work, including media relations strategy development and external communication planning. Internal communication is another area of focus, helping organizations align their messaging during turbulent times. Based on the keywords and industry focus, typical offerings from Wings PR include:

• Media training for crisis spokespersons and executives
• Crisis communication planning and response
• Media relations strategy and support
• Media coaching for interviews and public speaking
• Media crisis simulation and preparedness exercises
• Internal communication for organizational alignment
• Press work and media handling for high-stakes situations

These services are designed to help clients manage the flow of information during critical moments, whether it’s a sudden crisis or a planned announcement. Wings PR emphasizes a hands-on, expert approach, drawing on the founder’s background to deliver training that is both realistic and actionable.

Location and Market Focus

Based in Stockholm, Sweden, at 30 Grev Turegatan, 114 38, Wings PR serves clients throughout Sweden and potentially the broader Nordic region. The agency’s location in the capital places it at the center of Swedish business and media activity, allowing it to offer local expertise while understanding the national media landscape. For organizations in Stockholm or elsewhere in Sweden that need specialized crisis communication and media training, Wings PR provides a focused, boutique alternative to larger agencies. The firm’s emphasis on crisis preparedness and media relations makes it a good fit for companies in industries like healthcare, finance, technology, and public services, where reputational risks are high. Non-profits and charities that face public scrutiny or need to manage sensitive issues may also benefit from the agency’s targeted support.

In summary, Wings PR is a specialized public relations agency in Stockholm, Sweden, that excels in crisis communication, media training, and press work. Founded in 2021 by Hampus Knutsson, the agency is particularly well-suited for organizations that require expert guidance in preparing for or managing high-pressure communications scenarios. Whether it’s media training for executives, crisis simulation, or ongoing media relations support, Wings PR offers practical, skills-based services that help clients communicate effectively when it matters most. The agency is a strong choice for businesses, public sector bodies, and charities in Sweden that value focused expertise over broad, generic PR offerings.