Winning News Media, Inc.

Winning News Media, Inc. has operated out of Bradenton, United States since 1984, building a focused practice around a specific, high-stakes niche within public relations: media strategy and on-camera performance. Unlike full-service agencies that manage broad communications campaigns, this firm concentrates on preparing individuals to handle the intense scrutiny of news interviews, press conferences, and public statements. The company’s founder, Clarence Jones, has distilled decades of frontline news experience into a suite of books and training programs that teach executives and officials how to control their message under pressure. For organizations that need to navigate crises or simply improve their media presence, Winning News Media, Inc. offers a specialized, hands-on approach that is rare in the broader PR landscape.

Core Expertise in Media Training and Crisis Communication

The firm’s primary strength lies in coaching clients to become effective communicators in front of a camera or microphone. Drawing on Jones’s background as a journalist and author of titles like Winning with the News Media and They’re Gonna Murder You, the training focuses on real-world tactics for surviving hostile interviews, delivering clear messages, and maintaining composure during unscripted moments. This is not theoretical PR advice; it is practical, battle-tested guidance rooted in understanding how newsrooms operate. Winning News Media, Inc. also applies these skills to crisis consulting, helping organizations anticipate media reactions and craft responses that limit reputational damage. The company’s longevity—spanning over four decades—suggests a steady demand for this kind of specialized, defensive communications training.

Services and Methodologies

Winning News Media, Inc. offers a targeted set of services designed for individuals and small groups who need immediate, actionable media skills. Key offerings include:

• On-camera coaching for government and corporate executives, focusing on delivery, body language, and message discipline.
• Hands-on seminars that teach media strategy, including how to prepare for interviews, handle tough questions, and pivot to key talking points.
• Crisis consulting services that help organizations develop communication plans for emergencies or negative press coverage.
• Customized training based on the principles outlined in the firm’s published books, which cover topics from news media self-defense to webcam savvy.
• Workshops that blend practical role-playing with analysis of real media scenarios, giving clients a safe environment to practice and improve.

These services are delivered either on-site at the Bradenton headquarters or at client locations, making them accessible to organizations across the United States. The emphasis is on skill transfer—clients leave with techniques they can immediately apply in high-pressure situations.

Ideal Clients and Applications

Winning News Media, Inc. is best suited for professionals who regularly face media scrutiny or need to communicate complex information to the public. Government officials, public agency directors, corporate spokespeople, and executives in regulated industries (such as healthcare, finance, or energy) are natural fits. The firm’s focus on crisis preparedness also makes it valuable for organizations that anticipate negative news cycles or have recently experienced a public relations challenge. Because the training is intensive and personalized, it works well for leadership teams or high-profile individuals who cannot afford to make mistakes in front of the press. While the company does not offer traditional PR services like media relations or content creation, its niche in media training fills a critical gap for clients who already have a message but need the confidence and skill to deliver it effectively. For those based in Bradenton or elsewhere in the United States seeking to strengthen their on-camera presence and crisis communication capabilities, Winning News Media, Inc. provides a focused, experience-driven solution that has proven its value for nearly forty years.