Wipplay
Wipplay is a public relations agency based in Paris (founded 2013).
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About Wipplay
Based in the heart of Paris at 26 Rue Laffitte, Wipplay operates at the intersection of visual communication, community engagement, and brand storytelling. Since its founding in 2013, the agency has carved out a distinct niche within the French communications landscape, which is known for its strong emphasis on visual culture and creative industries. Paris, as a global hub for photography, art, and luxury branding, provides a natural home for a company that specializes in image-based strategies. Wipplay has grown from a small software startup into a recognized platform that connects photographers, brands, and institutions through curated photo contests and visual conversations.
What Wipplay Does
At its core, Wipplay combines technology with community management to generate authentic, high-quality visual content. The agency operates a dedicated online platform where brands, federations, and cultural institutions can launch themed photo contests. These contests are not just about collecting images; they are designed to spark engagement, foster creativity, and build a sense of community around a brand or cause. Wipplay’s platform currently hosts over 50,000 user accounts and more than 500,000 uploaded pictures, with new contests launching weekly. The agency also offers visual surveys, creative consulting, and editorial content creation, helping clients repurpose user-generated images for broader communication strategies. This approach allows brands to tap into collective intelligence—what Wipplay calls "intelligence collective"—while respecting the rights of image creators.
Who Wipplay Serves
Wipplay primarily serves B2C and D2C brands, retail and e-commerce companies, arts and culture organizations, and institutions that rely on visual storytelling. Their client base spans industries such as fashion, travel, food, and lifestyle, as well as public sector entities like libraries, archives, and web search portals. By leveraging photo contests and themed photo albums, Wipplay helps these clients generate authentic, rights-cleared images for use in newsletters, blogs, social media channels (especially Instagram), and exhibitions. The agency also works with photo talent discovery, providing a platform for amateur and professional photographers to gain exposure and receive critique from prestigious juries. This dual focus on brand needs and creator value makes Wipplay a unique partner for organizations looking to humanize their visual communication.
Services and Specialties
- Photo contest strategy and execution (themed contests, rules drafting, jury curation)
- Visual surveys and community polling for market insights
- Creative consulting for image-based campaigns
- User-generated content (UGC) curation and repurposing
- Editorial content creation (newsletters, blogs, social media posts)
- Exhibition planning and photo award management
- Photo critique and talent discovery programs
- Social media management and visual communication strategy
- Brand and institution partnership development
- Rights management and fair use frameworks for image creators
Wipplay’s expertise lies in its ability to merge technology with human creativity. The agency’s small, multidisciplinary team of 6-9 members brings together skills in software development, community management, and visual arts. This lean structure allows for agile project management and close collaboration with clients. Based in Paris, Wipplay is well-positioned to serve French and European clients, but its digital platform enables global reach. The agency’s focus on "une image mieux que mille mots" (a picture is worth a thousand words) underscores its belief in the power of authentic visuals to tell stories and build connections. For brands and institutions seeking to engage audiences through photography, foster community participation, and generate rights-cleared content, Wipplay offers a proven, scalable solution.
Key facts
- Team size: 1-10 employees
- Headquarters: 26 Rue Laffitte, Paris, Ile-de-France, France, 75009
- Address: 26 Rue Laffitte , Paris Ile-de-France France 75009
- SIC codes: 7389
Keywords & focus
Topics and areas Wipplay works with.
- newsletter
- intelligence collective
- blog
- photographie
- reseaux sociaux
- expositions
- concours photo
- contenu editorial
- uneimagemieuxquemillemots
- communication visuelle
- public relations & communications services
- b2c
- photo awards
- photo community engagement
- themed photo albums
- photo contest themes
- d2c
- photo critique
- retail
- e-commerce
- photography
- services
- photo talent discovery
- arts and culture
- photo contest rules
- photo inspiration
- web search portals
- libraries
- archives
- +55 more
Technologies
Cloudflare DNS, Gmail, Google Apps, Amazon AWS, Segment.io, Stripe, Mapbox, Slack, Google Play, Facebook Widget, Mobile Friendly, iTunes, JQuery 1.11.1, Facebook Login (Connect), Facebook Custom Audiences, Google Tag Manager, reCAPTCHA, WordPress.org, Node.js, Android
Industries served by Wipplay
Wipplay works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Paris
If you are looking for alternatives or more options in Paris, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Wipplay
Common questions and answers about Wipplay, their services, location, and how to work with them.
- Where is Wipplay located?
- Wipplay is headquartered in Paris.
- What services does Wipplay offer?
- Wipplay offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Wipplay serve?
- Wipplay serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Wipplay a verified PR agency?
- Wipplay is listed on Online PR. Verification status is shown on their profile.
- How can I contact Wipplay?
- You can visit their website at http://www.wipplay.com
- How many reviews does Wipplay have?
- Wipplay has 0 client reviews with an average rating of 0.0 out of 5.
- When was Wipplay founded?
- Wipplay was founded in 2013.
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