wissen macht wirkung

wissen macht wirkung is a public relations and communications consultancy based in Passau, Germany, that specializes in presentation training and performance coaching. Founded in 2025, the agency focuses on helping professionals transform how they present knowledge, blending communication strategy with practical techniques drawn from theater, neuroscience, and design. The agency’s core offering revolves around a distinctive concept of "AI"—not artificial intelligence, but a method that combines authentic presence, intentional impact, and technical mastery to make presentations compelling and memorable.

Services and Specialties

While wissen macht wirkung’s primary service is presentation training, the agency’s approach encompasses a broader set of communications capabilities. Their work is grounded in neurodidaktik—a method that applies insights from brain research to optimize how information is structured and delivered for maximum retention and emotional resonance. Key services include:

• Auftrittstraining (stage presence training) for live and virtual audiences
• Vortrags- und Präsentationstraining (speech and presentation coaching)
• Führungstraining (leadership communication training)
• Onlinekommunikation (digital communication and virtual presentation skills)
• Dramaturgy and storytelling for presentations
• Visual design and technical setup for impactful delivery

These services are designed for professionals who need to present complex ideas clearly and persuasively—whether in boardrooms, conference halls, or webinars. The agency works with individuals and teams across industries, with a particular focus on those in knowledge-intensive fields where credibility and clarity are paramount.

Who They Help and Their Approach

wissen macht wirkung serves clients who want to move beyond simply delivering content and instead create an experience for their audience. The agency’s training emphasizes three pillars: mental preparation through dramatic structure and didactic clarity; physical presence through personal expression and body language; and verbal skill through lively, engaging speech. They reject the notion that charisma is an inborn talent, arguing that both presence and impact are learnable skills. Their trainers describe themselves not as coaches but as trainers and consultants, using tools from theater, neuroscience, philosophy, and graphic design to build what they call "real competence"—a combination of practical skill and deep understanding. The agency’s approach is methodical rather than mindset-focused, aiming for measurable improvements in how clients connect with their audiences, whether onsite in Passau or remotely.

Location and Credentials

Based at 19 Schustergasse in the historic city of Passau, Germany, wissen macht wirkung operates from a region known for its strong educational and cultural traditions. The agency’s location in Bavaria places it at the heart of a network of businesses and institutions that value precise communication and professional development. Founded in 2025, the agency is relatively new but brings a focused expertise that sets it apart from generalist PR firms. Their training is built on the premise that effective communication is not accidental—it is the result of deliberate technique and practice. This philosophy resonates with clients who are tired of generic presentation courses and seek a more rigorous, hands-on approach.

wissen macht wirkung is a strong fit for executives, subject-matter experts, and entrepreneurs who regularly present to stakeholders and want to elevate their impact. The agency’s methods are particularly suited to those who value substance over style and are willing to invest in systematic skill development. For anyone in Passau or beyond who needs to turn knowledge into influence, wissen macht wirkung offers a practical, evidence-based path to becoming a more compelling communicator.