Word & Smith
Word & Smith is a public relations agency based in Saskatoon (founded 2020).
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About Word & Smith
Based in Saskatoon, Saskatchewan, Word & Smith is a communications consulting agency that has been operating since 2020. While Saskatoon is not traditionally seen as a major media hub like Toronto or Vancouver, the city has a growing entrepreneurial and cultural scene, particularly in tech, agriculture, and the arts. Word & Smith capitalizes on this environment by offering vertically integrated communications services to a diverse client base, from local startups to international organizations. The agency’s presence in Saskatoon allows it to serve clients across Canada while maintaining a grounded, hands-on approach to public relations and communications.
What Word & Smith Does
Word & Smith positions itself as a full-service communications partner, covering everything from branding and media relations to content strategy and crisis management. The agency’s work spans both B2C and B2B sectors, with a particular emphasis on storytelling across digital and traditional channels. Their service offerings include spokesperson training, media strategy, content oversight, and content marketing, all designed to help clients refine their public image and messaging. Additionally, Word & Smith provides project management and consulting, ensuring that campaigns are executed efficiently from concept to completion. The agency’s experience with presidential campaigns and Fortune 500 companies speaks to its ability to handle high-stakes communications, but it also tailors its approach to smaller organizations and individual clients, such as musicians and tech companies.
Services and Specialties
Word & Smith’s expertise is broad, but it can be broken down into several key areas. Below is a list of likely services based on the agency’s stated capabilities and industry keywords:
- Brand identity design and brand development
- Public relations campaigns and media strategy
- Content creation, copywriting, and content marketing
- Social media strategy, management, and community building
- Crisis communication and crisis management planning
- Spokesperson training and presentation coaching
- Speechwriting and corporate communications
- Public policy development and government affairs
- Influencer marketing and community engagement campaigns
- Content templating and content distribution
These services are designed to meet the needs of a wide range of clients, including those in the tech sector, musicians, and organizations requiring public relations and communications support. Word & Smith’s ability to handle both digital communication and traditional media outreach makes it a versatile choice for clients in Saskatoon and beyond.
Who They Serve and Why It Matters
Word & Smith’s client list is diverse, reflecting the agency’s capacity to work with Fortune 500 companies, political campaigns, and smaller entities alike. The agency’s experience with content for tech companies and musicians indicates a focus on industries that require specialized messaging—tech firms often need clear, jargon-free communication, while musicians benefit from creative storytelling and brand identity design. Word & Smith also works with organizations involved in community engagement campaigns, suggesting a commitment to local and regional impact. The agency’s vertical integration means clients can access a full suite of services—from strategy to execution—without needing to coordinate multiple vendors. This is particularly valuable for businesses in Saskatoon and across Canada that want a cohesive communications approach.
Who Is a Good Fit for Word & Smith
Word & Smith is a strong fit for organizations and individuals who need comprehensive communications support but prefer a boutique agency with big-agency experience. Tech startups, musicians, and nonprofits in Saskatoon and elsewhere in Canada will find the agency’s blend of strategic consulting and hands-on content creation appealing. Companies facing a crisis or looking to build a brand from the ground up can also benefit from Word & Smith’s crisis communication planning and brand development services. The agency’s ability to handle both high-profile campaigns and local community engagement makes it a versatile partner for those seeking public relations and communications services in Canada.
Key facts
- Team size: 1-10 employees
- Headquarters: Saskatoon, Saskatchewan, Canada
- Address: Saskatoon Saskatchewan Canada
- SIC codes: 8742
Keywords & focus
Topics and areas Word & Smith works with.
- public relations & communications services
- spokesperson training
- media strategy
- content oversight
- content marketing
- project management
- content for tech companies
- social media strategy
- public relations
- community engagement campaigns
- content development
- b2c
- services
- brand identity design
- content for musicians
- copywriting
- social media management
- content templating
- community building
- crisis management planning
- crisis communication
- brand development
- content creation
- digital communication
- consulting
- public relations campaigns
- public relations and communications
- branding
- social media
- content distribution
- +31 more
Technologies
Outlook, Microsoft Office 365, Mobile Friendly, Apache, Google Tag Manager, Android, IoT, AI, Node.js
Industries served by Word & Smith
Word & Smith works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Saskatoon
If you are looking for alternatives or more options in Saskatoon, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Word & Smith
Common questions and answers about Word & Smith, their services, location, and how to work with them.
- Where is Word & Smith located?
- Word & Smith is headquartered in Saskatoon.
- What services does Word & Smith offer?
- Word & Smith offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Word & Smith serve?
- Word & Smith serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Word & Smith a verified PR agency?
- Word & Smith is listed on Online PR. Verification status is shown on their profile.
- How can I contact Word & Smith?
- You can visit their website at http://www.wordandsmith.com
- How many reviews does Word & Smith have?
- Word & Smith has 0 client reviews with an average rating of 0.0 out of 5.
- When was Word & Smith founded?
- Word & Smith was founded in 2020.
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