Working Word
Working Word is a public relations agency based in Cardiff (founded 2000).
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About Working Word
Based in Cardiff, the capital of Wales, Working Word has operated as a full-service integrated PR agency since its founding in 2000. Cardiff itself is a vibrant media and business hub in the United Kingdom, home to a growing creative sector and the headquarters of major broadcasters like BBC Wales. In this competitive market, Working Word has carved out a distinct position by blending traditional public relations with modern digital and content production capabilities, serving clients across the public sector, business, and cultural industries.
Integrated Communications and Strategic Storytelling
Working Word describes its core approach as strategic storytelling, an umbrella that covers a wide range of communications disciplines. The agency is not limited to press releases and media relations; it also offers film production, video production, website development, and community management. This integration allows Working Word to craft campaigns that move seamlessly from earned media to owned digital channels. A key differentiator is the agency's bilingual capability—it delivers campaigns in both English and Welsh, a crucial asset for clients engaging with Welsh-speaking audiences or the Welsh Government. The agency’s services are designed to turn audiences into advocates, a goal it pursues through insights-driven campaigns and careful measurement of campaign outcomes.
Services and Specialties
While Working Word does not publish a fixed service menu, based on its work and keywords, its likely capabilities include the following:
- Public relations and media campaigns (print, online, broadcast)
- Digital and social media strategy and management
- Content marketing and brand development
- Film and video production
- Website development
- Crisis communication and public sector communication
- Campaign analytics and audience engagement
- Marketing events and community management
- Bilingual PR services (English and Welsh)
Clients and Proven Impact
Working Word has worked with a diverse range of clients, from the Welsh Government to the British Business Bank and the Festival of Code. A notable recent success includes securing BBC coverage for the British Business Bank, demonstrating the agency’s ability to generate high-profile media placements. The agency also played a role in promoting the BAFTA Cymru 2025 event, reflecting its strength in the cultural and entertainment sector. These examples illustrate how Working Word tailors its approach to each client’s specific needs, whether that means raising awareness of a public sector initiative, driving attendance at a festival, or building brand advocacy for a business. The agency’s work is grounded in audience advocacy, ensuring that campaigns resonate with real people and deliver measurable change.
Who Working Word Is Best Suited For
Working Word is a strong fit for organizations that require a multifaceted communications partner capable of handling both traditional PR and digital content production. It is particularly well-suited for public sector bodies, cultural institutions, and businesses in Wales or the United Kingdom that need bilingual campaigns or a deep understanding of the Welsh market. Companies looking for a single agency to manage everything from media relations to film production and social media will find Working Word’s integrated model appealing. The agency also appeals to clients who value strategic thinking and campaign analytics, as opposed to pure media volume. For brands that want to turn passive audiences into active advocates, Working Word offers a proven track record of delivering tangible outcomes through storytelling and audience engagement.
Key facts
- Team size: 11-50 employees
- Headquarters: Bridge Street, Cardiff, Wales, United Kingdom, CF10 2EE
- Address: Bridge Street , Cardiff Wales United Kingdom CF10 2EE
- SIC codes: 7381
Keywords & focus
Topics and areas Working Word works with.
- digital amp social media
- marketing events
- digital social media
- public relations
- brand
- content marketing
- marketing amp events
- communications
- public relations & communications services
- strategic storytelling
- insights-driven campaigns
- campaign analytics
- bilingual pr services
- pr campaigns
- website development
- film production
- community management
- welsh language campaigns
- audience engagement
- services
- media relations wales
- video production
- public sector communication
- crisis communication
- content creation
- campaign outcomes
- brand development
- pr agency
- consulting
- audience advocacy
- +37 more
Technologies
Outlook, Microsoft Office 365, Google Tag Manager, Vimeo, Google Analytics, WordPress.org, Google Font API, Nginx, Mobile Friendly
Industries served by Working Word
Working Word works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Cardiff
If you are looking for alternatives or more options in Cardiff, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Working Word
Common questions and answers about Working Word, their services, location, and how to work with them.
- Where is Working Word located?
- Working Word is headquartered in Cardiff.
- What services does Working Word offer?
- Working Word offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Working Word serve?
- Working Word serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Working Word a verified PR agency?
- Working Word is listed on Online PR. Verification status is shown on their profile.
- How can I contact Working Word?
- You can visit their website at http://www.workingword.co.uk
- How many reviews does Working Word have?
- Working Word has 0 client reviews with an average rating of 0.0 out of 5.
- When was Working Word founded?
- Working Word was founded in 2000.
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