Your Family Stories

Your Family Stories is a Perth, Australia-based public relations and communications consultancy founded in 2021 by Karen Thompson. While the agency's name might suggest a focus on genealogy, its core expertise lies in the craft of storytelling applied to public relations and communications. The firm operates from its headquarters in Perth, Western Australia, offering services that blend strategic narrative development with meticulous writing and editing.

Storytelling as a Strategic Communications Tool

Your Family Stories takes an unconventional but deeply effective approach to PR and communications. Rather than treating corporate messaging as a series of press releases or data points, the agency applies the same detective work and narrative craft used in uncovering family histories. This means digging beneath surface-level facts to find the human stories, connections, and emotional resonance that make communications memorable. Karen Thompson, the founder, brings a journalist's instinct for narrative to every project, encouraging clients to "put on their detective hats" and explore the deeper context behind their brand, organisation, or cause.

This storytelling-first methodology is especially relevant in an era where audiences are bombarded with information. By focusing on the "why" and the "who" behind a story, rather than just the "what," Your Family Stories helps clients cut through noise. The agency's work is grounded in the belief that every organisation has a unique history and set of experiences that, when properly articulated, can build stronger connections with stakeholders. This approach is particularly well-suited to clients in heritage, culture, education, and community-focused sectors, where narrative authenticity is paramount.

Core Services: Writing, Editing, and Strategy

Your Family Stories offers a targeted suite of services centred on three pillars: writing, editing, and strategy. While the agency does not list a full menu of services, its focus on these core competencies suggests a consultancy that prioritises quality over quantity. Likely offerings include:

• Corporate storytelling and brand narrative development
• Press releases, media kits, and thought leadership articles
• Speechwriting and executive communications
• Content strategy and editorial planning
• Editing and proofreading for consistency and clarity
• Strategic communications audits and messaging frameworks
• Internal communications and employee engagement narratives
• Biographical and historical writing for organisations or individuals

These services reflect a boutique agency that likely works closely with clients to produce polished, strategic communications. The emphasis on editing and strategy indicates a process-oriented approach, where the final product is the result of careful planning and refinement. For clients in Perth or elsewhere in Australia seeking a partner who can elevate their messaging through narrative craft, Your Family Stories offers a distinctive alternative to larger, more generic PR firms.

Who Your Family Stories Works With

Based on its founding story and approach, Your Family Stories is best suited for organisations and individuals who value authenticity and depth in their communications. Ideal clients include non-profits and community groups with rich histories to share, cultural institutions like museums or heritage organisations, educational bodies, and family-owned businesses looking to articulate their legacy. The agency may also appeal to authors, historians, or public figures seeking to document and communicate their personal or professional narratives.

Your Family Stories is not a typical PR agency focused on rapid media coverage or crisis management. Instead, it serves clients who understand that great communications start with a great story—and who are willing to invest the time to find it. For those in Perth, Western Australia, or anywhere in Australia who need a thoughtful, narrative-driven approach to public relations and communications, Your Family Stories provides a specialized service that combines the rigour of journalism with the warmth of personal history.