Zeste

Zeste is a freelance communication and marketing agency that specializes in serving the restaurant and hospitality sectors. Founded in 2025 by a young entrepreneur who launched her first business at age 22, the agency focuses on crafting authentic, creative, and modern communication strategies for ambitious professionals in the food and accommodation industries. Based between Nantes and Paris, Zeste operates remotely across France and internationally, offering tailored support to help restaurants, hotels, and related businesses structure their brand identity, tell their story, and connect with their target audience.

Core Services for Hospitality and Food Brands

Zeste provides a comprehensive suite of services designed to meet the unique needs of the restaurant and hotel industry. The agency's offerings are built around creating a cohesive and compelling brand presence, from initial strategy to visual and digital execution. Key services include:

• Global and editorial communication strategy – Developing a clear communication plan that aligns with the brand's values and business goals, including a consistent editorial line for all channels.
• Content creation – Producing written copy, photography, and visual assets for menus, websites, social media, and marketing materials, with a focus on storytelling that highlights the brand's identity and history.
• Social media management – Curating and scheduling posts across platforms like Instagram, Facebook, and LinkedIn to engage customers and build community around the restaurant or hotel.
• Website and portfolio design – Creating professional, user-friendly websites that showcase the business's offerings, ambiance, and unique selling points.
• Brand identity and storytelling – Crafting a visual identity (logos, color palettes, typography) and narrative that communicates the brand's personality and values.
• Personalized consulting – Offering one-on-one coaching and bespoke advice for entrepreneurs looking to launch or refresh their communication strategy.

Methodology and Approach

Zeste's approach is rooted in authenticity and creative modernity. The agency believes that effective communication for hospitality brands goes beyond standard marketing—it should capture the essence of the business, its values, and the experience it offers. This means working closely with clients to understand their story, target audience, and competitive landscape before crafting a strategy that feels genuine and engaging. The founder's entrepreneurial background gives her a hands-on perspective on the challenges faced by small business owners in the restaurant and hotel industry, from building a brand from scratch to standing out in a crowded market. Zeste emphasizes flexibility, offering both ongoing support and one-off missions for specific projects like a new menu launch, website redesign, or social media campaign.

Location and Availability

While Zeste is primarily based between Nantes and Paris, the agency is available to work with clients anywhere in France and abroad through remote collaboration. This geographic flexibility allows Zeste to serve a diverse range of hospitality professionals, from boutique hotels in the French countryside to trendy restaurants in Paris, as well as international clients looking to enter the French market. The agency's digital-first model ensures that distance is never a barrier to delivering high-quality communication services tailored to the client's specific needs.

Zeste is an ideal partner for restaurant owners, hoteliers, and hospitality entrepreneurs who value authenticity and want to build a strong, memorable brand without the overhead of a large agency. The agency's focus on the food and accommodation sectors means it understands the nuances of these industries—such as seasonality, local sourcing, and customer experience—and can create communication strategies that resonate with diners and travelers. Whether you're launching a new concept, rebranding an existing business, or looking to refresh your online presence, Zeste offers the creativity and expertise to help you tell your story and connect with your audience in a meaningful way.