Zoe Wilder

Zoe Wilder is a public relations agency based in Marina del Rey, United States, founded by its namesake, Zoe Wilder. Named "Cannabis Empressaria" by Forbes and one of the "35 Most Influential Women in Cannabis" by Entrepreneur Magazine, Wilder brings over two decades of experience in lifestyle, culture, and wellness communications to her firm. The agency was built on a foundation of creative storytelling and strategic media outreach, drawing from Wilder's background in English literature and social work, as well as her team's collective 40-plus years of expertise working with A-list celebrities, New York Times bestselling authors, and award-winning media properties.

Core Focus and Philosophy

Zoe Wilder operates at the intersection of public relations, marketing, and brand reputation management. The agency specializes in crafting inventive promotional content and campaigns that capture the attention of tastemakers and influencers globally. Unlike many agencies that focus narrowly on traditional media relations, Zoe Wilder emphasizes a holistic approach to communications, integrating content creation, social media strategy, and media management to enhance brand visibility. The team's experience spans consumer internet, B2B, information technology, and lifestyle brands, allowing them to adapt their strategies across diverse sectors. A distinctive aspect of the agency is its founder's personal involvement in the cannabis and psychedelic communities—Wilder is the founder of Liquid Culture, a community dedicated to preserving the psychedelic experience, and an ambassador for the Last Prisoner Project, which advocates for restorative justice in the cannabis industry. This gives the agency a unique perspective on cultural trends and emerging markets.

Services and Specialties

Based on the agency's background and the industries it serves, Zoe Wilder likely offers a comprehensive suite of public relations and communications services. These are designed to support clients ranging from startups to established brands across consumer internet, technology, and lifestyle sectors. Typical services include:

• Public relations and communications strategy development
• Media outreach and media strategy execution
• Content creation for digital and print platforms
• Social media management and campaign planning
• Brand reputation management and crisis communications
• Campaign management for product launches and events
• Talent management and representation for influencers and thought leaders
• Consulting on brand visibility enhancement and market positioning
• Media services including press release distribution and media training
• B2B and consumer internet marketing support

The agency's expertise in media outreach strategies is particularly strong, given its team's history of securing coverage for high-profile clients in film, television, music, and publishing. Additionally, Zoe Wilder's experience with peer-reviewed medical journals and cannabis-related clients positions it well for organizations in regulated or niche industries.

Who Benefits from Working with Zoe Wilder

Zoe Wilder is a strong fit for businesses and individuals in the lifestyle, culture, wellness, and technology sectors who need a public relations partner that understands both mainstream media and subcultural trends. The agency is particularly suited for consumer internet companies, B2B service providers, and brands in the cannabis or psychedelic spaces, given Wilder's established network and credibility in those areas. Startups seeking to build brand awareness, established companies looking to refresh their media strategy, and thought leaders or influencers requiring talent representation will find value in the agency's holistic approach. With its base in Marina del Rey, United States, the agency is well-positioned to serve clients in Southern California and beyond, offering a blend of creative storytelling and strategic execution that prioritizes authentic connections over hype. For any organization seeking a public relations agency with a proven track record in media management and brand visibility, Zoe Wilder provides a thoughtful, purpose-driven alternative to larger, less specialized firms.