220 PR

220 PR is a public relations and communications agency based in Rotterdam, Netherlands, established in 2005 by founders Arianne Beekman and Tamira van Woerden. The agency focuses on building and maintaining brand reputation through strategic PR, with a strong emphasis on credibility and trust as the foundation for strong brands. With a team of ten dedicated communication professionals, 220 PR serves a diverse range of clients across multiple sectors, including notable names such as Randstad, Grohe, AEG, Pearle, Mediq Apotheek, Unilever brands, Nestlé Chocolade, and Koninklijke Sanders.

Core Services and Specialties

220 PR offers a comprehensive suite of services tailored to the public relations and communications industry, with a particular focus on online PR, social media, and corporate communications. The agency’s expertise spans both traditional and digital PR, ensuring clients can navigate the evolving media landscape. Key service areas include:

• Online PR and social media management
• Corporate PR and marketing PR
• Influencer marketing and influencer reputation management
• Media relations and press events
• Content production and social media campaigns
• Crisis communication and scenario planning
• Internal communication (interne communicatie) and MVO communication (CSR)
• Digital marketing and credibility building
• Publicity activities for B2B and non-profit sectors

These services are designed to help clients build and sustain a positive reputation, manage crises effectively, and engage with target audiences through targeted media outreach and influencer management. 220 PR’s approach integrates both strategic consulting and hands-on execution, making it suitable for organizations seeking comprehensive PR support.

Methodology and Approach

220 PR operates on the belief that PR is a powerful tool for building and maintaining brand reputation. The agency emphasizes credibility and trust as essential conditions for a strong brand, and its methodology revolves around creating authentic narratives that resonate with stakeholders. The team works closely with clients to understand their unique challenges and opportunities, whether for corporate branding, crisis communication, or influencer management. By combining scenario planning with proactive media relations, 220 PR helps clients anticipate and respond to reputational risks while also amplifying positive stories. The agency’s experience with diverse sectors—from consumer goods to healthcare and non-profit—allows it to adapt its approach to different market contexts, ensuring relevance and impact. For example, its work with brands like Unilever and Nestlé demonstrates a capacity to handle large-scale corporate PR, while engagements with Mediq Apotheek and Pearle show expertise in healthcare and retail communications.

Location and Market Presence

Based at 140 Oostzeedijk in Rotterdam, South Holland, 220 PR is strategically positioned in one of the Netherlands’ most dynamic business hubs. Rotterdam’s status as a major port city and economic center allows the agency to serve both local and international clients, offering insights into Dutch and European markets. The team’s deep familiarity with the Rotterdam and broader Netherlands media landscape enhances its ability to secure coverage and build relationships with key journalists and influencers. While the agency primarily serves clients in the Netherlands, its portfolio includes global brands, indicating a capacity to manage cross-border PR campaigns. The location in Rotterdam also provides access to a diverse talent pool and a vibrant business community, supporting 220 PR’s collaborative and client-focused approach.

220 PR is well-suited for organizations seeking a dedicated partner for public relations and communications, particularly those focused on online PR, corporate reputation, and influencer marketing. The agency’s blend of strategic consulting and practical execution makes it a strong fit for mid-sized to large companies across consumer goods, healthcare, B2B, and non-profit sectors. With a proven track record with established brands and a clear focus on credibility, 220 PR offers a reliable option for businesses looking to strengthen their reputation in the Netherlands and beyond.