Active PR

Active PR is a public relations and communications agency based in Liverpool, United Kingdom, established in 1983. The agency offers a comprehensive range of services that blend traditional PR with modern digital capabilities. Their work spans media relations, content creation, social media management, and brand building, alongside more specialised areas such as award writing, community liaison, and event management. Active PR also provides photography and video production, graphic design, SEO copywriting, and digital PR, making them a full-service partner for organisations seeking both strategic communications and hands-on creative support.

Services and Specialties

Active PR’s service offering is broad, covering the full spectrum of public relations and communications. They assist clients with press releases, media relations, and general copywriting, while also offering design and digital services including graphic design, SEO optimisation, and social media campaigns. The agency is experienced in brand building and storytelling, helping businesses craft and communicate their narratives across multiple channels. Additionally, Active PR provides influencer marketing, brand partnerships, and multimedia storytelling, which includes video and photography production. Their expertise extends to community projects and not-for-profit sector PR, as well as leisure PR. Below is a summary of their key service areas:

• Media relations and press releases
• Content creation and copywriting (including SEO copywriting)
• Social media management and campaigns
• Digital PR and SEO optimisation
• Brand building and storytelling
• Award writing and submission support
• Event management and community liaison
• Photography, video production, and graphic design
• Influencer marketing and brand partnerships
• PR for leisure and not-for-profit sectors

Who They Help

Active PR works with a diverse range of clients, though they have particular strengths in the leisure and not-for-profit sectors. Their experience in community liaison and community projects suggests they are well-suited to organisations with strong local ties or social missions. The agency’s long history—founded in 1983—indicates established relationships and a deep understanding of the Liverpool and wider UK market. They also serve businesses in marketing and advertising, as well as those in the public relations and communications services space. Their ability to manage both traditional media relations and digital campaigns makes them a practical choice for mid-sized companies, charities, and local enterprises that need integrated communications support.

Approach and Philosophy

Active PR describes itself as being “here to build your brand and tell the story of your business.” Their approach combines strategic thinking with creative execution, focusing on authentic storytelling and measurable results. The agency’s blend of services—from journalism-rooted media relations to modern social media and influencer marketing—reflects a commitment to meeting clients where their audiences are. They place emphasis on community liaison, indicating a collaborative and locally engaged style of working. For clients, this means Active PR is likely to act as an extension of their own team, handling everything from press outreach to visual content production, while keeping the client’s brand narrative consistent and compelling.

Location and Credentials

Based in Liverpool, England, United Kingdom, Active PR benefits from being in a major regional hub with a vibrant business and cultural scene. Their headquarters address is in Liverpool, which positions them well to serve clients across the North West and beyond. With a founding date of 1983, the agency has over four decades of experience in the PR and communications industry. This longevity suggests stability, a strong network of contacts, and a proven ability to adapt to changes in media and marketing. For potential clients, Active PR’s long track record and full-service capabilities make them a reliable partner for organisations in Liverpool and the wider United Kingdom seeking to enhance their public profile through integrated communications.

Active PR is a good fit for businesses and organisations that need a wide range of PR and digital services under one roof. Their experience with community projects and not-for-profit work makes them especially suitable for charities, social enterprises, and leisure-sector clients. Companies looking for a Liverpool-based agency that can handle both traditional media relations and modern digital marketing—including social media, influencer outreach, and content creation—will find Active PR’s comprehensive offering practical and grounded.