Agencija IMC

Since its founding in 2002, Agencija IMC has become one of the most recognized public relations agencies in Croatia. Based in Zagreb at 2 Ulica Matice hrvatske, the firm has spent over two decades helping clients navigate the complex communications landscape of the country. With a strong focus on crisis communication, online communication strategy, and community management, Agencija IMC has built a reputation for delivering practical, measurable results across a range of industries, from consumer internet to information technology and services.

Core Expertise in Crisis and Strategic Communication

Agencija IMC's primary strength lies in its ability to handle high-stakes communications scenarios. The agency specializes in crisis communication, issues management, and reputation management, offering clients a clear, structured approach to protecting and rebuilding their public image. This is complemented by a deep understanding of the Croatian business environment and regulatory context, which allows the team to provide advice that is both locally relevant and strategically sound. The agency also excels in change management and public affairs, helping organizations communicate effectively during periods of transition or regulatory shifts. For clients in the technology and consumer internet sectors, this expertise is particularly valuable, as these industries often face rapid public scrutiny and evolving stakeholder expectations.

Comprehensive Service Offering

Agencija IMC provides a full suite of public relations and communications services, tailored to both B2B and B2C audiences. The agency's approach is grounded in research and analysis, ensuring that every communication strategy is data-informed and goal-oriented. Services include media relations, investor relations, internal communication, and relations with professional publics, as well as media training and public appearance training for executives and spokespeople. The firm also offers event management, content and community management, and a strong focus on social media and online communication strategy. This breadth of capabilities means that Agencija IMC can serve as a single partner for clients seeking integrated communications support, from strategic planning to day-to-day execution.

Key Services and Specialties

• Crisis communication and issues management
• Online communication strategy and social media management
• Community management and content creation
• Event management and brand PR
• B2B and B2C communication strategy
• Reputation management and public affairs
• Media relations and investor relations
• Internal communication and change management
• Media training and public appearance training
• Research and analysis

Agencija IMC is particularly well-suited for organizations operating in the consumer internet, technology, and information services sectors in Croatia and the broader region. The agency's long-term, partnership-oriented approach makes it a good fit for clients who value strategic depth and local knowledge over transactional engagements. Whether a company is navigating a crisis, launching a new product, or seeking to strengthen its reputation in the Croatian market, Agencija IMC offers the experience and structured methodology needed to achieve communications goals. With its central location in Zagreb, the firm is well-positioned to serve clients throughout Croatia, providing a blend of global best practices and local insight that has sustained its presence in the market for over two decades.