PONTO agency

Founded in 2019 by Sanija Hasanić, PONTO agency emerged from a decade of experience in journalism and public relations. Hasanić transitioned from reporting to PR through product-focused communications, gaining exposure to a wide range of sectors including FMCG, healthcare, tourism, business, beauty, telecommunications, film, and ICT. The agency’s name, meaning "bridge" in several languages, reflects its core mission: to act as a conduit between clients and their audiences. Based in Zagreb, Croatia, PONTO agency was built on the belief that effective communication requires both diligence and a positive exchange of energy—a philosophy that shapes every client relationship.

Core Focus and Philosophy

PONTO agency positions itself as a strategic communications partner rather than a traditional PR firm. The agency’s approach centers on connecting messages with the right channels, whether through media relations, social media management, event organization, or content creation. Hasanić’s background as a journalist gives the team a nuanced understanding of media landscapes, while her years in domestic and international agencies provide practical insight into client needs across diverse industries. The agency emphasizes a collaborative process, working closely with clients to ensure their stories are delivered with clarity and impact. This bridge-building approach is particularly relevant in Croatia’s dynamic media market, where PONTO agency helps brands navigate both local and regional communications challenges.

Services and Capabilities

While specific service offerings are not exhaustively listed, based on the agency’s stated expertise and industry keywords, PONTO agency likely provides a comprehensive suite of public relations and communications services. These capabilities are tailored to support businesses in building visibility, managing reputation, and engaging target audiences. Typical services may include:

• Strategic public relations planning and execution
• Media relations and press office management
• Social media strategy, content creation, and community management
• Event planning and management (corporate, product launches, media events)
• Written content development (press releases, articles, blog posts, newsletters)
• Media space planning and buying (advertising placement)
• Media training and communications coaching
• Crisis communication and reputation management
• Brand storytelling and narrative development

These offerings reflect the agency’s holistic view of communications, where traditional PR is integrated with digital and event-based tactics. Based in Zagreb, PONTO agency serves clients across Croatia and beyond, leveraging local market knowledge while applying international best practices.

Ideal Clients and Partnership Fit

PONTO agency is well-suited for organizations seeking a hands-on, collaborative communications partner. The agency’s experience spans multiple sectors, making it a strong fit for companies in consumer goods, healthcare, tourism, technology, beauty, and entertainment. Smaller to mid-sized businesses that value direct access to senior expertise may find particular value in working with PONTO agency, as the team’s size allows for personalized attention. Additionally, startups or established firms entering the Croatian market can benefit from the agency’s local insights and media connections. For clients who prioritize transparent communication, strategic thinking, and a positive working relationship, PONTO agency offers a reliable bridge to their desired outcomes in Zagreb and beyond.