AKA/The Project

Founded in 2019, AKA/The Project emerged from a unique perspective: its founders describe themselves as explorers with considerable experience behind them. Based in Turin, Italy, at 15 Via Giuseppe Giacosa, the agency was built on the idea of returning to fundamentals after years of navigating the communications landscape. The name itself suggests a dual identity—part known, part project—reflecting a flexible approach that prioritizes substance over flash. From the start, AKA/The Project has positioned itself as a partner for organizations that need to rebuild their communications from the ground up, rather than simply adding another layer of messaging.

Current Focus: Storytelling and Brand Foundations

Today, AKA/The Project operates at the intersection of public relations, corporate storytelling, and digital content management. The agency’s work in Turin and across Italy centers on helping businesses and institutions articulate their identity through clear, strategic narratives. They emphasize “storytelling di impresa” (corporate storytelling) as a core discipline, moving beyond press releases to craft coherent brand stories that resonate across media channels. Their approach is grounded in the belief that effective communications start with a solid base: understanding a client’s history, values, and audience before developing any campaign. This foundational philosophy makes them particularly suited for companies undergoing rebranding, startups defining their voice for the first time, or established organizations seeking to realign their public presence.

Services: From Media Relations to Podcasting

AKA/The Project offers a comprehensive suite of services that blend traditional PR with modern digital tools. While the agency’s public listings highlight key areas like content management, ufficio stampa (press office), and social media management, their capabilities extend into graphics, brand positioning, and podcast production. Based on their keywords and industry focus, clients can expect support in the following areas:

• Media relations and press office management
• Corporate storytelling and narrative development
• Content management for websites and digital platforms
• Social media strategy and management
• Brand positioning and identity consulting
• Podcast creation and production
• Graphic design for communications materials
• Strategic communications planning for campaigns

The inclusion of podcasting is particularly notable, as it reflects a growing trend in Italian communications where audio storytelling is used to build deeper audience connections. By offering this alongside traditional media relations, AKA/The Project demonstrates an understanding of how different channels work together to amplify a brand’s message. Their graphics capability also suggests they can handle visual identity elements, ensuring consistency across print, web, and social media.

Who Benefits from AKA/The Project

This agency is a strong fit for organizations that recognize the need for a strategic communications overhaul but may not have the internal resources to execute it. Small to medium-sized businesses in Turin and throughout Italy, particularly those in creative, cultural, or professional services sectors, would find value in their hands-on approach. Startups looking to establish their brand from scratch, as well as established companies entering new markets or repositioning themselves, are also ideal clients. AKA/The Project’s emphasis on foundations and long-term strategy means they work best with clients who are ready to invest in building a durable communications framework rather than seeking quick, one-off campaigns. For any organization in Italy that wants to move beyond fragmented messaging and develop a cohesive, story-driven public presence, AKA/The Project offers a thoughtful, experienced partner based in Turin.