ANP Pers Support

ANP Pers Support is a public relations and communications agency based in The Hague, Netherlands. Founded in 2001, the agency operates as a strategic alliance between ANP, the leading Dutch news agency, and PR Newswire, a global press release distribution network. ANP Pers Support specializes in helping PR and marketing professionals distribute press releases and manage media outreach, combining local journalistic expertise with international reach.

Services and Capabilities

ANP Pers Support offers a range of services centered on press release distribution, media monitoring, and content marketing. The agency’s core offering is its ability to place press releases directly within the editorial news feeds of national and international news agencies, thanks to exclusive agreements with these organizations. This ensures that client announcements appear alongside real-time news, increasing visibility and credibility. The agency also provides access to a database of over 700,000 journalists, enabling targeted media outreach and press list creation. Additional services include media monitoring and analysis, where the agency tracks coverage, calculates media value, and provides customized reports. For clients seeking deeper engagement, ANP Pers Support offers PR automation tools, content creation, and consulting services to optimize press releases and overall media strategies.

• Press release distribution via exclusive news agency partnerships
• International journalist database access (700,000+ contacts)
• Media monitoring and custom media analysis
• Content marketing and press release optimization
• PR automation and media engagement tools
• Consulting and media value calculation

Who They Help

ANP Pers Support serves a broad range of clients, including corporate communications teams, marketing professionals, and PR agencies that need to get their messages in front of journalists quickly and effectively. The agency is particularly well-suited for organizations seeking guaranteed media attention, as its agreements with news agencies ensure placement within editorial feeds. Clients from various industries—such as technology, finance, healthcare, and consumer goods—benefit from the agency’s ability to bridge the gap between PR and journalism. The database of journalists allows for precise targeting, making it a practical tool for both national campaigns in the Netherlands and international outreach.

Approach and Unique Value

What sets ANP Pers Support apart is its direct connection to ANP, the Dutch national news agency, and its partnership with PR Newswire. This alliance provides clients with exclusive access to news agency networks, meaning press releases can be distributed through channels that journalists already monitor. The agency emphasizes a data-driven approach, offering media monitoring and analytics to measure the impact of campaigns. Its platform, the Nieuwsmanager, allows clients to manage press releases, track media coverage, and calculate media value in real time. For PR professionals, ANP Pers Support functions as a bridge between their communications goals and journalistic standards, ensuring content is optimized for editorial acceptance.

Location and Credentials

Headquartered at 582 Prinses Beatrixlaan in The Hague, South Holland, Netherlands, ANP Pers Support benefits from being in the administrative and political heart of the country. The Hague is home to numerous international organizations, government bodies, and media outlets, making it a strategic base for a PR agency focused on media relations. The agency’s long-standing history since 2001 and its ties to both ANP and PR Newswire lend it credibility in the Dutch and international PR markets. For clients looking for a reliable partner to manage press release distribution and media monitoring, ANP Pers Support offers a combination of local expertise and global reach.

ANP Pers Support is a good fit for organizations that need efficient, results-oriented press release distribution with guaranteed placement in news feeds. It is particularly useful for companies that lack the time or resources to build and maintain their own media lists, or those seeking to expand their international media presence. The agency’s focus on data and analytics also appeals to clients who want to measure the ROI of their PR efforts. While it may not suit businesses looking for full-service creative PR campaigns, it excels as a specialized tool for media outreach and monitoring.