Ausfet & Asoc.

Founded in 1996 in San Isidro, Buenos Aires Province, Ausfet & Asoc. emerged from a team of journalists who saw an opportunity to build a more tailored approach to public relations. Rather than offering the broad, standardized communications packages typical of larger agencies, they positioned themselves as a boutique agency focused on creating and strengthening the public image of companies, professionals, athletes, artists, and organizations. From the start, Ausfet & Asoc. has been driven by the conviction that every client has a story worth telling—and sometimes, a story worth creating from scratch.

Current Focus and Philosophy

Today, Ausfet & Asoc. operates as a boutique agency in San Isidro, Argentina, serving a diverse range of clients across multiple sectors. The agency’s philosophy is rooted in the idea that communication should be strategic, not just reactive. They define themselves as architects of influence, developing communication strategies aimed at key opinion leaders and decision-makers within each client’s target audience. The team remains multidisciplinary, led by journalists but enriched by expertise in public relations, advertising, institutional image, and marketing. This blend allows Ausfet & Asoc. to craft messages that resonate with both the media and the public, always with an eye toward long-term reputation building.

Core Services and Specialties

While Ausfet & Asoc. does not publish a fixed service menu, their work consistently revolves around strategic communications that bridge traditional media and digital platforms. Their capabilities are best understood through the keywords that define their practice: prensa & PR, periodismo institucional, marketing deportivo, and contenidos & comunicación web. Based on these areas, typical services include:

• Media relations and press office management (prensa & PR)
• Institutional journalism and corporate storytelling (periodismo institucional)
• Sports marketing and athlete brand development (marketing deportivo)
• Web content creation and digital communication strategies (contenidos & comunicación web)
• Public image profiling and crisis communication
• Strategic communication planning for companies, professionals, and artists
• Event communication and media training

These services are not offered in isolation; Ausfet & Asoc. integrates them into cohesive campaigns that align with each client’s mission and objectives. The agency’s journalists-turned-communicators bring a newsroom sensibility to their work, knowing how to identify what makes a story newsworthy and how to frame it for maximum impact.

Who Benefits from Working with Ausfet & Asoc.

Ausfet & Asoc. is particularly well-suited for organizations and individuals who need more than just press releases. They are a strong fit for companies undergoing a brand refresh, professionals building a public profile, athletes looking to manage their image, and artists or cultural entities seeking consistent media coverage. Because they operate as a boutique agency, clients receive direct attention from senior team members—a contrast to the account-handover model common in larger firms. The agency’s location in San Isidro, Argentina also means they have deep local market knowledge while being able to serve clients anywhere in the country. For anyone looking to strengthen their public image and ensure their communication is both strategic and authentic, Ausfet & Asoc. offers a proven, journalist-led approach that has been refined over more than two decades.