Noticias Perú

Noticias Perú provides public relations and communications services to organizations across Peru, serving corporate communications departments, public affairs teams, and agencies that need reliable media monitoring and strategic counsel. Founded in 2000, the firm operates from its headquarters at 425 Avenida Canaval y Moreyra in the San Isidro district of Lima, and has built a reputation as a pioneer in the country for specialized communications support. The agency works with a broad range of clients, from large enterprises to government entities, focusing on helping them manage their media presence, train spokespersons, and make data-driven decisions about their public relations efforts.

Core Services and Capabilities

Noticias Perú positions itself as a comprehensive partner for communications departments, offering a suite of services that go beyond traditional PR. The agency is best known for its press clipping and media monitoring, which covers traditional outlets as well as social media analysis. This allows clients to track their coverage across newspapers, television, radio, and digital platforms. Beyond monitoring, Noticias Perú provides historical searches, enabling organizations to research past media mentions and analyze long-term trends. The firm also specializes in media intelligence, transforming raw data into actionable insights through morphological analysis of media presence and detailed reports. For clients looking to improve their own communications skills, Noticias Perú offers media training and spokesperson formation, helping executives and public figures prepare for interviews and press conferences.

Specialized Tools and Solutions for Communicators

What distinguishes Noticias Perú in the Peruvian market is its development of proprietary tools designed specifically for communications professionals. The agency offers a Q&A application (PyR®) for spokespersons, which helps streamline how organizations manage their responses to media inquiries. Additionally, its Stakemanager® tool provides a collaborative platform for stakeholder management, allowing PR teams to map, track, and engage with key audiences effectively. These solutions, combined with the agency's data processing capabilities, give clients a structured approach to dircom (communications management) that is rare in the local market. Noticias Perú emphasizes a client-centric philosophy, operating 24/7/365 to ensure continuous support for urgent media needs and monitoring requirements.

Typical Service Offerings

• Press clipping and media monitoring (traditional and digital)
• Social media analysis and monitoring
• Media intelligence and morphological analysis
• Historical media searches and data processing
• Spokesperson training and media coaching
• Q&A (PyR®) application for spokespersons
• Stakemanager® collaborative stakeholder management tool
• Strategic communications consulting and dircom solutions

Noticias Perú is a strong fit for organizations in Peru that need a reliable partner for media monitoring and communications management. Its San Isidro base places it in the heart of Lima's business district, making it accessible for corporate clients across the capital and beyond. The agency's long history since 2000, combined with its specialized tools and focus on training, makes it particularly suitable for in-house communications teams that want to outsource monitoring while also improving their own capabilities. Companies in regulated industries, government agencies, and any organization with a high volume of media interactions will find value in Noticias Perú's comprehensive approach to public relations and communications services.