Barokas, A FINN Partners Company

Barokas, A FINN Partners Company operates at the intersection of public relations and communications, with a sharp focus on the technology sector. Based in Seattle, United States, the firm has built a reputation for serving early-stage, emerging, and high-growth technology companies. Since its founding in 1998 as Barokas Communications, the agency has evolved into a specialized PR practice that became part of FINN Partners in 2021. This integration expanded its capabilities and team to nearly 200 professionals globally, allowing the firm to offer a broader range of services while maintaining its core expertise in tech-focused communications.

Services Tailored for Technology Companies

Barokas, A FINN Partners Company provides a comprehensive suite of public relations and integrated communications services designed specifically for technology brands. The agency works across enterprise, B2B, and consumer tech sectors, supporting companies at various stages of growth—from startup to scale-up. Typical service offerings include strategic communications, media relations, reputation management, influencer relations, and social media engagement. The firm combines traditional PR tactics with digital strategies to enhance client visibility and audience engagement. By leveraging FINN Partners' extensive global network, Barokas can execute campaigns that reach national and international audiences while maintaining a local, hands-on approach.

• Strategic communications planning and execution
• Media relations and press outreach
• Reputation management and crisis communications
• Influencer and analyst relations
• Social media strategy and content creation
• Thought leadership and executive positioning
• Content marketing and storytelling
• Digital and integrated marketing campaigns

Methodology and Approach

The agency's methodology centers on deep industry knowledge and a data-driven approach to communications. Barokas, A FINN Partners Company emphasizes understanding each client's unique market position, competitive landscape, and growth objectives before developing tailored strategies. The firm's team of nearly 200 professionals brings diverse experience from technology, media, and business sectors, enabling them to craft narratives that resonate with key audiences. Their process typically involves rigorous research, strategic message development, and proactive media pitching, followed by ongoing monitoring and optimization. The integration with FINN Partners provides access to additional resources, including international offices and specialized practices, without diluting the boutique-style service that the agency is known for.

Location and Local Impact

Headquartered at 1012 1st Avenue in Seattle, Washington, Barokas, A FINN Partners Company is deeply rooted in the Pacific Northwest's vibrant technology ecosystem. Seattle is home to major tech companies and a thriving startup scene, making it an ideal base for an agency that serves technology clients. The firm's location in the United States allows it to connect with national media outlets, industry influencers, and corporate decision-makers across the country. While the agency serves clients nationwide, its Seattle presence gives it particular insight into the local tech community, including emerging trends and key players in the region. This local expertise, combined with the global reach of FINN Partners, positions the firm to support technology brands at every stage of their growth journey.

Barokas, A FINN Partners Company is a strong fit for technology companies that need strategic PR and communications support tailored to their specific growth stage. Whether a startup seeking initial market awareness, an emerging company looking to scale its brand, or a high-growth firm managing reputation and thought leadership, the agency offers relevant expertise. Clients who value a collaborative, results-oriented partnership with a firm that understands the nuances of the tech industry will find Barokas well-suited to their needs. The agency's blend of local presence in Seattle, national reach across the United States, and global capabilities through FINN Partners makes it a practical choice for technology brands aiming to build and protect their public image.