Be Up To Date

Be Up To Date is a public relations and communications agency based in Ho Chi Minh City, Vietnam. Founded in 2015, the agency focuses on helping organizations build brand visibility and reputation through integrated communication strategies. With a multicultural team, Be Up To Date serves both local and international clients, offering services that span media relations, event management, and strategic communications.

Core Services and Specialties

Be Up To Date offers a comprehensive suite of services designed to support brands in connecting with their audiences. The agency’s expertise is particularly strong in media relations, where it leverages a wide network of press contacts to secure coverage and manage media interactions. Beyond traditional public relations, the agency also provides influencer marketing and key opinion leader (KOL) management, reflecting the growing importance of digital and social channels in modern communications. Event management is another key pillar, with the team handling everything from press conferences and corporate events to sponsorship programs. Additionally, Be Up To Date offers training services, including media training, interview management training, and crisis communication consulting, helping leaders and teams communicate effectively during critical moments.

• Media relations and press relations
• Influencer marketing and KOL management
• Event management (corporate events, press conferences, sponsorship programs)
• Crisis communication and internal communication programs
• Content marketing and content management
• Social media strategies and online marketing
• Media planning, media buying, and purchase of advertising space
• Brand image optimization and personal branding
• Organizational design and consulting training
• Analysis of press coverage

Approach and Methodology

Be Up To Date operates with a tailored, project-based approach. The agency emphasizes understanding each client’s unique needs and market position before developing customized communication plans. Their methodology often begins with an analysis of current press coverage and brand perception, followed by the creation of a strategic media plan that aligns with business objectives. The agency also integrates internal communication programs to ensure that messaging is consistent across all levels of an organization. By combining traditional PR tactics with digital and social media strategies, Be Up To Date aims to create cohesive campaigns that resonate with both local and global audiences. Training and consulting are integrated into many engagements, particularly for clients facing reputational challenges or seeking to empower their teams.

Location and Market Focus

Headquartered at 384 Đường Hoàng Diệu in Ho Chi Minh City, Vietnam, Be Up To Date is well-positioned to serve clients in one of Southeast Asia’s most dynamic economies. The agency’s location allows it to tap into Vietnam’s growing media landscape and connect brands with diverse audiences across the region. While many of their projects have involved global players such as Tupperware, Coex, and FPT Telecom, Be Up To Date also works with local enterprises looking to strengthen their brand image. The team’s multicultural composition enables them to navigate cross-cultural communication challenges, making them a suitable partner for international brands entering the Vietnamese market or Vietnamese companies seeking global visibility.

Who Be Up To Date Is a Good Fit For

Be Up To Date is a strong choice for organizations that need a mix of traditional PR, event management, and digital communication support. Companies facing reputational challenges or preparing for a product launch will benefit from the agency’s crisis communication training and media relations expertise. Brands looking to improve their online presence through influencer marketing or social media strategies will also find relevant services. Additionally, businesses that require hands-on support for corporate events or internal communication initiatives will appreciate the agency’s project management capabilities. Overall, Be Up To Date is well-suited for both established corporations and growing enterprises that value a structured, multicultural approach to communication in Vietnam and beyond.