BERTA Kommunikation AG

Based in Zurich, Switzerland, BERTA Kommunikation AG operates at the intersection of public relations, strategic communications, and digital engagement. Founded in 2015, the agency has built a reputation for serving a diverse client base that includes companies, associations, and government entities. Its work spans both traditional public relations and modern digital communications, with a particular focus on campaigns that require a blend of strategic thinking and creative execution.

Core Services and Specialties

BERTA Kommunikation AG offers a comprehensive suite of services tailored to the needs of organizations operating in the public eye. The agency's expertise is particularly relevant for clients navigating the complex terrain where politics, business, and society meet. Key areas of specialization include:

• Strategic communication planning and execution for corporate and public affairs
• Media consulting and media relations, including media training and advisory
• Campaign development, with notable experience in referendum and ballot campaigns (Abstimmungskampagnen)
• Employer branding and internal communications
• Storytelling and branding to build trust and visibility
• Video production and design for integrated communication campaigns
• Web development (Webentwicklung) and digital presence management
• Association communications (Verbandskommunikation) and public affairs advisory
• Training and education in communications best practices

While the agency does not limit itself to a single industry, its work in political and public affairs campaigns is a defining feature. BERTAKOMM, as it is also known, has developed particular strength in creating campaigns that move public opinion or support specific policy outcomes. This requires a deep understanding of the Swiss political landscape and media environment—knowledge that the agency has cultivated since its founding.

Methodology and Approach

BERTA Kommunikation AG approaches each engagement with a focus on integrated solutions. Rather than offering isolated services, the agency aims to connect strategy, creativity, and execution across multiple channels. For example, a campaign might combine strategic planning, media relations, video content, and digital design into a single cohesive effort. This integrated model is designed to help clients achieve long-term success by building visibility and trust over time.

The agency employs a team of around 40 professionals, which allows it to handle complex, multi-faceted projects while maintaining a collaborative culture. BERTAKOMM emphasizes a partner-like relationship with clients, working closely with them to understand their objectives and the specific challenges they face. Whether advising a government body on public communication or helping a private company strengthen its employer brand, the agency tailors its approach to the client's unique context.

In its work, BERTA Kommunikation AG draws on a mix of traditional public relations tools and modern digital capabilities. The inclusion of web development, video production, and design in its service list reflects a commitment to staying current with how audiences consume information. At the same time, the agency maintains a strong foundation in media consulting and strategic advisory, ensuring that its digital efforts are grounded in sound communication principles.

Location and Market Presence

Headquartered at 1 Bertastrasse in Zurich, Switzerland, BERTA Kommunikation AG is centrally located in one of Europe's key business and political hubs. Zurich's position as a major financial and media center makes it an ideal base for an agency that works at the intersection of business, politics, and society. The city's diverse client base—ranging from multinational corporations to local associations and government bodies—provides a rich environment for the agency's services.

Being based in Zurich also means that BERTAKOMM is well-positioned to serve clients across Switzerland and beyond. The agency's understanding of the Swiss media landscape, political processes, and cultural nuances is a significant advantage for organizations that need to communicate effectively in this market. For clients looking for a partner that combines local expertise with a modern, integrated approach to communications, BERTA Kommunikation AG is a strong choice.

In summary, BERTA Kommunikation AG is a full-service communication agency in Zurich, Switzerland, that specializes in strategic and creative communication solutions. With a focus on public relations, campaigns, and integrated digital services, the agency is well-suited for companies, associations, and government entities that require sophisticated communication support in a complex, multi-stakeholder environment.