Blickpr

Blickpr is a public relations and communications agency based in Turin, Italy, founded in 2012 by Fabio De Carli and Gaja Oddone. The agency specializes in a range of communications disciplines, with a particular focus on digital PR, media relations, and brand storytelling. Its name draws inspiration from the German word "Blick," meaning view or look, and from the Blickensderfer typewriter, a historic innovation that was smaller, lighter, and more affordable than its predecessors—a nod to the agency's own approach of delivering efficient, clear communications solutions.

Core Services and Specializations

Blickpr offers a comprehensive suite of public relations and communications services tailored to clients across consumer internet, information technology, and lifestyle industries. The agency's expertise spans both traditional and digital channels, with a strong emphasis on building and maintaining brand reputation. While the agency does not publicly list a full service menu, based on its stated keywords and client work, its likely capabilities include:

• Digital PR and online reputation management
• Media relations and press office management
• Social media strategy and content creation
• Crisis communication and issues management
• Corporate and financial communications
• Copywriting, editing, and content production
• Event planning and below-the-line marketing
• Advertising and corporate identity development

Blickpr's client portfolio includes brands such as B Natural, Caffè dei Giornalisti, Giachino Bike, Glam Lab, Rosita Ferrato, Società Rava E C, Stefania Esse, Studio DMZ, and Turn. This mix of food and beverage, cycling, beauty, and professional services clients demonstrates the agency's versatility in handling diverse sectors. The agency's work in crisis communication and web reputation suggests a strong capability in protecting and enhancing brand image in the digital space, particularly for companies navigating sensitive public issues.

Methodology and Approach

Blickpr operates with a practical, results-oriented methodology that emphasizes clarity and efficiency. The agency's founders bring a background in journalism and media, which informs their approach to storytelling and media relations. Rather than relying on boilerplate tactics, Blickpr tailors its strategies to each client's unique market position and goals. The agency is known for its hands-on involvement in copywriting and content creation, ensuring that all communications are precise and aligned with the client's corporate identity. In crisis situations, Blickpr focuses on rapid response and transparent communication, helping clients maintain trust with stakeholders. The agency's work in events and below-the-line marketing further underscores its holistic view of communications, integrating online and offline channels for maximum impact.

Location and Market Context

Based in Turin, in the Piedmont region of northern Italy, Blickpr serves both local and national clients. Turin is a major industrial and cultural hub, home to automotive giants, food and wine traditions, and a growing tech scene. This location gives Blickpr access to a diverse client base while maintaining a strong local network. The agency's address at 6 Via Amedeo Avogadro places it in the heart of the city, close to key business districts. As a Turin-based agency, Blickpr understands the nuances of the Italian market, particularly in consumer internet and lifestyle sectors, but its digital capabilities allow it to support clients with national or international ambitions.

Blickpr is a good fit for small to medium-sized businesses and established brands in consumer goods, technology, and professional services that need a dedicated partner for media relations, digital PR, and reputation management. Its strength lies in combining traditional PR skills with modern digital tactics, making it suitable for organizations looking to build a coherent brand narrative across multiple channels. Clients who value direct, hands-on service and a collaborative approach will find Blickpr's team of experienced communicators well-suited to their needs.