Blinder

Blinder is a media management platform that provides a structured, secure environment for high-stakes interviews and media interactions. Based in Auckland, New Zealand, the company was founded in 2015 and has developed a system that addresses the specific challenges of managing video calls, phone call scheduling, and live video in environments where privacy, compliance, and efficiency are critical. Rather than offering traditional public relations consulting, Blinder delivers a software toolset that helps communications teams control the entire media interview workflow from scheduling to distribution.

Services and Capabilities

Blinder's core offering is a media management system that automates and secures the interview process. The platform is built around a content management dashboard that allows teams to schedule calls—including blind calling for privacy—manage cloud recording, and handle transcription and content sharing. Key features include:

• Video call and video conferencing management for remote interviews
• Phone call scheduling and blind calling to protect talent's phone numbers
• Cloud recording and transcription of media interactions
• Media collaboration tools for internal teams and external media partners
• Content management system for storing and distributing recorded interviews
• Media workflow security and privacy compliance tools
• Media interview automation and scheduling
• Content sharing tools with controlled access and permissions

These capabilities are designed to reduce the administrative burden on communications teams while ensuring that every interview is logged, recorded, and easily retrievable. Blinder also supports media workflow automation, which helps streamline repetitive tasks such as sending interview links, reminders, and post-interview follow-ups.

Who Blinder Helps

Blinder originally developed its platform for professional sports organisations, working with clients such as New Zealand Rugby, US Women's Soccer, and clubs across the AFL and NFL. Over time, the company has expanded into other sectors where media management is equally demanding, including education, entertainment, big business, and the public sector. The platform is particularly well-suited for organisations that deal with high volumes of media inquiries, need to protect the privacy of spokespeople or talent, and require a reliable audit trail for compliance purposes. In telecommunications, for example, Blinder helps manage interviews with executives who may be discussing sensitive regulatory or competitive topics. In sports and recreation, it ensures that athletes and coaches can participate in media sessions without exposing personal contact details or compromising their safety.

Approach and Philosophy

Blinder's approach is centred on reducing chaos and increasing control. The platform provides a single point of entry for all media interactions, replacing the fragmented use of email, phone calls, and separate video conferencing tools. By centralising scheduling, recording, and content management, Blinder gives communications teams full visibility over every interview. The system also addresses media privacy laws and safety concerns by allowing talent to join calls without revealing their location or personal phone number. For media professionals, the platform simplifies the process of arranging and conducting interviews, while for comms teams, it offers a content management dashboard that tracks every interaction from start to finish. Blinder's emphasis on automation and security reflects its origins in professional sport, where the stakes are high and the margin for error is low.

Location and Credentials

Blinder is headquartered at 7 Fanshawe St in Auckland, New Zealand, a city that serves as a hub for media and technology in the Asia-Pacific region. Since its founding in 2015, the company has built a client base that includes some of the world's most recognisable sports teams and leagues, as well as organisations in education, entertainment, and the public sector. While Blinder operates primarily as a software platform rather than a traditional PR agency, its tools are used by communications professionals who need to manage media interactions at scale. The company's focus on privacy, security, and workflow efficiency makes it a strong fit for organisations that conduct frequent high-profile interviews, operate in regulated industries, or need to protect the identity and safety of their spokespeople. For communications teams in telecommunications, sports, entertainment, or government, Blinder offers a practical solution to the challenges of modern media management.