BM - Brands Media

BM - Brands Media was founded in 2015 in Turin, Italy, with a clear focus on bridging the gap between licensing, media, and brand development. The agency emerged from a recognition that many companies in the licensing and entertainment sectors lacked dedicated, specialized communication support. Based at 14 Via Po in the historic heart of Turin, BM - Brands Media has since built a reputation as a practical, hands-on partner for businesses navigating the complex worlds of intellectual property, brand extension, and trade media.

Core Offerings: From Trade Media to Event Management

BM - Brands Media operates across three interconnected service areas, each designed to support companies at different stages of their licensing and brand-building journey. The first is its trade publication, Licensing Magazine, which serves as a central news platform for the global licensing industry. The magazine reaches over 110 countries and more than 60,000 monthly followers through its website, weekly newsletter, print publication, and social media networks. It covers licensing, digital content, production, and publishing markets, offering transmedia coverage that is rare in this niche. For BM - Brands Media, this publication is not just a media outlet but a strategic tool that keeps the agency deeply connected to industry trends and decision-makers.

The second pillar is marketing and consulting. BM - Brands Media provides outsourced marketing solutions tailored to companies in the licensing and media sectors. The agency’s team acts as a networker, helping businesses improve their competitiveness and commercial performance by connecting them with the right partners, platforms, and opportunities. This service is particularly valuable for smaller or mid-sized companies that lack in-house marketing departments but need to build brand awareness and drive business development.

The third area is events organization. BM - Brands Media organizes the Bologna Licensing Trade Fair (BLTF) on behalf of BolognaFiere. This event is a leading international licensing fair focused on children’s content and is held within the framework of the Bologna Children’s Book Fair, the world’s most important trade event for children’s publishing. BLTF is the only licensing event dedicated to the international kids’ licensing industry, making it a key gathering for brands, licensors, licensees, and retailers. Through this event, BM - Brands Media helps shape the annual calendar of the licensing community.

Services and Specialties

Based on its core activities and industry keywords, BM - Brands Media offers a range of services that support brands and businesses in the licensing, entertainment, and lifestyle sectors. These include:

• Trade media publishing and content creation (Licensing Magazine)
• Marketing and branding strategy for licensing and media companies
• Business development and networking within the licensing ecosystem
• Event management and trade fair organization
• Public relations and communications for fashion, entertainment, and animation brands
• B2B networking and partnership facilitation
• Brand licensing consulting and market entry support
• Digital and social media marketing for IP-driven businesses

Who Benefits from BM - Brands Media

BM - Brands Media is a strong fit for companies operating in the licensing, media, and children’s entertainment industries. Its combination of trade media, marketing consulting, and event organization makes it particularly useful for businesses that need to increase their visibility among industry peers, secure licensing deals, or expand into new markets. The agency’s deep roots in Turin, Italy, and its connection to the Bologna Children’s Book Fair give it a unique vantage point within the European licensing landscape. Whether a company is launching a new animated property, seeking licensing partners for a fashion brand, or looking to build its profile in the kids’ content space, BM - Brands Media offers practical, industry-specific support.